How to Use Screenshots and Chat for Snapchat Contests (McDonald's Case Study)

Since the launch of Snapchat Chat back in May 2014, I've been intrigued to discover some of the ways that companies take advantage of it for marketing purposes. Customer service and super-exclusive conversations with brands are two of the more obvious applications, but McDonald's latest promotion is noteworthy in how it uses screenshots and Chat to encourage and receive creative entries for its Mario Kart-themed contest. Let's take a look at how it works:

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Download my new book, The Guide to Social Media Images For Business, for FREE!

Hi everyone,

My new book, The Guide to Social Media Images For Business, is now FREE for Kindle for a limited time only. Download it now at your local Amazon store (link below):

Amazon.com - http://www.amazon.com/dp/B00LMMV0J0/
Amazon.co.uk - http://www.amazon.com/dp/B00LMMV0J0/
Amazon.de - http://www.amazon.de/dp/B00LMMV0J0/
Amazon.fr - http://www.amazon.fr/dp/B00LMMV0J0/
Amazon.it - http://www.amazon.de/dp/B00LMMV0J0/
Amazon.es - http://www.amazon.es/dp/B00LMMV0J0/
Amazon.ca - http://www.amazon.ca/dp/B00LMMV0J0/
Amazon.au - http://www.amazon.com.au/dp/B00LMMV0J0

No Kindle e-reader? 
Don't worry, you can read it on your smartphone, PC, or Mac using the free Kindle apps, available here:http://www.amazon.com/gp/feature.html?docId=1000493771

This offer ends on Sunday, so be quick!  

9 Snapchat Tips and Tricks You Might Not Know About 2014 | Snapchat Hidden Secrets

Snapchat is increasingly being used by brands as a unique way to connect with their customers. If you're one of those brands, are you making the most of everything the photo and video sharing app has to offer? Here are 9 Snapchat Tips and Tricks You Might Not Know About, updated for the summer of 2014.

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5 Lessons the Wimbledon Tennis Championships Can Teach You to Ace Social Media Marketing

With the Wimbledon tennis championships currently in full swing (sorry), now seemed like a good time to serve up (and again) a blog post all about the not-tenuous-at-all similarities between it and social media marketing. Keep reading to digest some match-winning strategy (no more, I promise), and to see some lovely photos courtesy of Instagram users lucky enough to be at the event...

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5 Instagram Hacks to Publish Perfect Photos Every Time

With summer now in full swing, I've taken the opportunity to relaunch my activity on Instagram. The app has seen a lot of big changes over the past year or so, including some nifty hidden features that you might not have noticed; tools that can vastly improve the quality of the photos you publish to your Instagram feed. Here are 5 Instagram Hacks to Publish Perfect Photos Every Time...

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