Use These Simple Photo Ideas to Sell Your Product on Social Media (With Real Examples)

Use These Simple Photo Ideas to Sell Your Product on Social Media (With Real Examples)

Use These Simple Photo Ideas to Sell Your Product on Social Media (With Real Examples)

Do you want to sell products on social media? Not seeing the reaction you expect?

The primary reason that people visit Facebook and other social networks is to interact with their friends and family; in most cases, they are not browsing with the intention to purchase something. With this in mind, you might find that straight selling with images doesn't work as well for you as it does in other mediums - like a TV ad or in a brochure. You must work smarter and harder to capture their attention.

In this post, I'll show you four simple and creative photo (and video) ideas to help attract the attention of prospects. The examples below are from Clarks Shoes, a British footwear brand, but with a little consideration, all of these ideas can be applied to almost any product. Ready? Let's go!

1. Highlight the details

If a customer was interested in your product, either in your physical store or at your website, they'd expect to be able to have a good look at it. The same principle applies to social media. Rather than post a single catalogue-style image of your product, shoot it from multiple angles - back, front, side, far away for perspective, close up to show the detail, etc. Share these images one at a time over several days, or all at once in a gallery.

In the following examples, Clarks shows off its products from multiple perspectives. Note the first example below: as well as highlighting the quality craftsmanship of its product, the ultra close-up works as an interesting and eye-catching photo in its own right. Don't be afraid to experiment, you might surprise yourself with some striking results.

Where video is concerned, the same experimentation applies. You can go simple (a slideshow of several images) or flashier, but potentially more likely to be noticed in the News Feed, with sweeping 360 degree fly-bys.

2. Show your workings 

Remember that trend in the early 2000s for computers, phones, and other technology with see-through housing? People are always intrigued and impressed by the "science" inside or behind the products they buy and like to know how much hard work has gone into their design - and this gives you a ready-made piece of content for social media.

In the following example, Clarks uses video to show off the hi-tech material and crafting used to make its footwear.

3. Inspire to make the purchase decision easier

Instead of just showing people your product in isolation, show your ideal customer how it will fit into their lives.

In the following examples, Clarks uses images to inspire its customers. One collage shows a man wearing its shoes out on the streets, complete with matching outfit. The other places its shoes next to other items of clothing to show off a potential outfit. Clarks knows that its customers will often think "What will I wear these shoes with?", which might make or break a sale. These types of posts take away any guess work.

As if to highlight the last point even more, Clarks also produces a series of videos in which it shows "3 ways to wear..." its shoes. Each clip shows its footwear teamed with a different outfit. Simple, but effective.

4. Play with shape, symmetry, and colour

At the start of this post, I mentioned that posting a plain catalogue-style image on its own is probably not the best way to garner attention on social media. A large proportion of users have conditioned themselves into a state of ad-blindness (if it looks like anything an advert, they'll just scroll past it), but with a bit of creativity, you can work towards a solution that will grab their attention.

Clarks might "just sell shoes", but it does a really nice job of using what it has to build posts that are clever and aesthetically pleasing . In the examples below, you'll see the use of shape, symmetry and colour to draw in an audience and enhance its message - a combination of elements that we as humans are naturally drawn to. As you view the images, note your own reaction to them and how your customers might react to something similar.

Over to you

These examples from Clarks are a powerful lesson in "making the most of what you have" when it comes to social media marketing. Nothing above is beyond the scope of a small business, and this is coming from a multinational company with the best people and tools at its disposal. Have you been inspired to highlight your products on social media in a different way? Let me know in the comments below!


Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.

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5 Awesome Facebook Video Ideas Your Business Should Try (Abel & Cole Case Study)

Are you producing video content for Facebook and other social networks? With image posts reaching something of a saturation point, videos are a relatively fresh way to break through the clutter and get your brand noticed.

Here are some recent video statistics, especially related to Facebook:

  •  Facebook now sees 100 million hours of daily video watch time.
  • Facebook generates 8 billion video views every day. 
  • Socialbakers’ data revealed that the average organic reach of videos uploaded directly to Facebook was more than twice that of photos - an increase in organic reach of 135%.

Abel & Cole is a provider of fresh seasonal organic fruit and veg, meat and household essentials, it does a really nice job of producing high quality, unique, and engaging video content for social media - not as much the ideas, but in the execution. In this blog post, I've picked out five examples of different short videos from Abel & Cole. I hope they will help to inspire you to make your own video content, so let's take a look:

1. Quick Tips (one shot)

Here, Abel & Cole shares three ideas for pickling food, all in a single frame. With the composition of ingredients already laid out, only a title "slide" and annotations needed to be added (along with some music) for a quick, quirky and fun way to share information.

2. Guess the amount competition

Everyone's familiar with the "guess how many X in the jar" competitions you see in shops and at fairs, but have you ever thought to host one - through video - on social media? Sticking to it's foody theme, Able & Cole asks fans to comment and guess how many cashew nuts have been dropped into the jar, for a chance to win a snack box. Dropping nuts into a jar like this makes for a much more engaging piece of content than a static image.

3. Creative newsjacking

One of the easiest ways to keep your content fresh is to play on current events, especially if you can put a twist on it to reflect your brand's purpose and personality. In this example, Abel & Cole takes advantage of the annual London Fashion Week to transform fruit and veg into catwalk models, while pushing its message for use of organic produce.

4. Share a funny

How's this for simple yet effective? It's Christmas, and turkeys make a funny noise. Here's them making it in a large group!

5. Promoting a product

If you're pumping out great content daily and your fans appreciate it what you do, you'll earn the right to publish a promotional piece every now and again. Whether its organic, a paid ad (or a combination of both), putting a little effort into making it something worth watching can make all the difference. As well as tempting shots of its produce, notice how Able & Cole's ad for its veg box can be viewed and understood without sound,

Over to you

Have these ideas inspired you to create new videos for Facebook and other social media? Let me know in the comments below.


Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:

www.facebook.com/500socialmediatips
www.twitter.com/500socialmediatips
www.instagram.com/500socialmedia
www.pinterest.com/500socialmedia
www.youtube.com/500socialmediatips

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