NEW Layout App by Instagram: Tips, Tricks, and Inspiration

The new Layout app from Instagram enables you to you easily combine multiple photos into a single image. It’s not a new concept by any means, but the user-friendly interface and the simple fact that Instagram developed it, means you're probably going to see a lot of images from it in your feeds soon. Besides, collages are a cool way to inject some creative flair into your content and share your brand's story, so it's well worth a look. Here's everything you need to know:

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How to Add Background Music to Snapchat Stories Videos

The latest update for Snapchat comes with a nifty little feature - the ability to add music to your snaps and stories -  only doable before via a third party app like Mindie. The right music choice can make a snap much more powerful, or turn a seemingly dull clip into something more exciting.

I've only tested the following instructions on iOS, but hopefully the same goes for Android:

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10 "Feel Good Friday" Post Ideas That Fans Will Love You For

One of the tried and tested ways to conjure up great content for your social media profiles is to give each day a theme - like Motivation Mondays or Throwback Thursdays. In this post, I'm going to give you 10 example ideas for posts on a Friday. By tapping into the mindset of your audience - tired and weary at the end of a working week - your brand can deliver the "pick me up" they need, or the catalyst that drives them happily into the weekend. Without further ado, let's get started:

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How to Create And Optimize Facebook Video Ads (Get More Video Views Objective)

Are you using Facebook ads? Have you experimented with video ads yet?

Just like traditional image ads, video ads a way to grow awareness, drive sales, and increase affinity between fans and brands. Currently, you can create video ads in one of three ways:

  1. By boosting  a Facebook Page post that contains a video.
  2. By uploading a video when using the Get Installs Of Your App objective.
  3. By using the "Get More Video Views" objective.

In this post, I'll be looking at how to set up option number three  - the Get More Video Views objective - via the main ads tool, but the optimization tips will apply to all of the above. Let's take a look:

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