How to Create And Optimize Facebook Video Ads (Get More Video Views Objective)

Are you using Facebook ads? Have you experimented with video ads yet?

Just like traditional image ads, video ads a way to grow awareness, drive sales, and increase affinity between fans and brands. Currently, you can create video ads in one of three ways:

  1. By boosting  a Facebook Page post that contains a video.
  2. By uploading a video when using the Get Installs Of Your App objective.
  3. By using the "Get More Video Views" objective.

In this post, I'll be looking at how to set up option number three  - the Get More Video Views objective - via the main ads tool, but the optimization tips will apply to all of the above. Let's take a look:

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5 Ways to Use Timely and Topical Events to Drive Engagement on Social Media (Innocent Case Study)

Topical events provide brands with an endless, predictable  stream of inspiration for content on social media. As they often tie into the lives of your audience, they're always pretty popular, so it's handy to have a bank of pre-prepared posts that you can schedule for different occasions.

Innocent, the smoothie drinks company, produces some of my favourite examples of "bandwagonning" onto topical and timely events; tailoring the branding and tone to their audience. Take a look at 5 of their most recent examples and use them as inspiration for your own strategy.

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5 Easy Valentine's Day Ideas for Social Media (To Make Your Customers Love You Just A Little Bit More)

Valentine's Day is one of the most lucrative holidays for businesses, a fantastic opportunity to show your customers how much you appreciate their support and ongoing relationship with you, and strengthen those bonds even further. Here are five simple ideas to help give your fans a warm, fuzzy feeling on social media this February 14th:

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How to Make Video Playlists and Add A Featured Video on Facebook Pages

In my last blog post, I talked about how 2015 is going to be the year of video on Facebook, and shared five strategies for making the most of clips uploaded to your business Page. As if to demonstrate the case further, Facebook has now rolled out two new video features for brands - featured videos and playlists.

Creating featured videos and playlists is super easy - doing so will encourage more eyes on your most important content, and keep fans and customers watching your clips for longer. Let's take a look at how it's done, starting with featured videos...

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How to Make Videos Go Viral on Facebook - 5 Strategies For Business

2015 is the year that video on Facebook looks truly set to explode, even challenging YouTube for the crown of #1 destination for video-viewing online. In November 2014, the share of video posts uploaded directly to Facebook overtook YouTube video links on Facebook for the first time, according to a study by Social Bakers.

I've put together 5 strategies to help you make the most of video on Facebook, so let's go...

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