How to Use YouTube Annotations to Increase Subscribers and Watch Time (VICE Case Study)

Do you want to increase the length of time that people watch your YouTube videos, or encourage new viewers to subscribe? YouTube annotations are an effective way to help make this happen, and VICE magazine does a great job of it. Here are 8 examples of its use of annotations on YouTube...

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How to Use Screenshots and Chat for Snapchat Contests (McDonald's Case Study)

Since the launch of Snapchat Chat back in May 2014, I've been intrigued to discover some of the ways that companies take advantage of it for marketing purposes. Customer service and super-exclusive conversations with brands are two of the more obvious applications, but McDonald's latest promotion is noteworthy in how it uses screenshots and Chat to encourage and receive creative entries for its Mario Kart-themed contest. Let's take a look at how it works:

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Download my new book, The Guide to Social Media Images For Business, for FREE!

Hi everyone,

My new book, The Guide to Social Media Images For Business, is now FREE for Kindle for a limited time only. Download it now at your local Amazon store (link below): - - - - - - - -

No Kindle e-reader? 
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This offer ends on Sunday, so be quick!  

9 Snapchat Tips and Tricks You Might Not Know About 2014 | Snapchat Hidden Secrets

Snapchat is increasingly being used by brands as a unique way to connect with their customers. If you're one of those brands, are you making the most of everything the photo and video sharing app has to offer? Here are 9 Snapchat Tips and Tricks You Might Not Know About, updated for the summer of 2014.

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5 Lessons the Wimbledon Tennis Championships Can Teach You to Ace Social Media Marketing

With the Wimbledon tennis championships currently in full swing (sorry), now seemed like a good time to serve up (and again) a blog post all about the not-tenuous-at-all similarities between it and social media marketing. Keep reading to digest some match-winning strategy (no more, I promise), and to see some lovely photos courtesy of Instagram users lucky enough to be at the event...

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