Do you use Pinterest for business? You will have noticed the recent introduction of a new method of search - Guided Search - on the desktop site. Its benefits for consumers of Pinterest content are obvious, but it also opens up a variety of opportunities for businesses. In this post, I'm going to show you 5 Ways to Use Pinterest Guided Search to Increase Exposure For Business. But first... a quick recap.Read More
Recently, I launched a brand new mini site at www.socialmediacontentideas.com. The idea was to help answer - in one simple list - the question I hear so often from business on social media: "What do I post?" If you want to check the whole list out (including examples), head on over to the link above now.
Alternatively, I will be rolling out the 101 ideas as part of a video series on here, and on my YouTube channel at http://www.youtube.com/500socialmediatips
Here's Part 1 of that series, Ideas 1-20:
Let me know in the comments if these ideas helped spark your imagination, and look out for Part 2 soon!
Are you using YouTube videos as part of your social media marketing strategy? Do you want to reach more viewers and optimize the quality of your output?
YouTube has a whole host of lesser-known features that many creators aren't taking advantage of. In this article you’ll discover how to use these tools to increase watch-time, attract subscribers, and drive traffic to your website.Read More
Pinned tweets (the ability to "sticky" one of your tweets to the top of your Twitter feed for an indefinite period) was introduced earlier this year "so [that] it’s easy for your followers to see what you’re all about."
While this is true, I'd argue that pinned tweets are even more powerful as a way to grab the attention of non-followers; anybody who happens upon your Twitter feed, and who you have the opportunity to influence with a non-moving "banner," guaranteed to be the first thing they see. Big businesses utilise pinned tweets in all manner of ways and for many different purposes, so let's take a look at some real life examples to help inspire your own activity:Read More
Hey everyone, just a quick post to let you know that the Fall 2014 edition of 500 Social Media Marketing Tips has just been published, and is available to purchase right now.
There are over 60 new updates since the Summer edition (published June 2014) in the most up-to-date social media book available, and you can find a summary of them here.
Buy your copy at your usual Amazon website. Click a link below:
Tweet me a photo of your Fall 2014 copy of 500 Social Media Marketing Tips with the hashtag #500socialmedia and I'll tweet you back a little gift :) I'm @andrewmacarthy.