How to Video Blog for Business Using Snapchat (Casey Neistat Case Study)

 Have you considered video blogging (vlogging) for business? You needn't post a video every day, or even every week, but if you're hosting an event, something cool is happening at the office, or you just want to give fans a glimpse at what goes on behind the scenes (however mundane it might be, passionate fans will really lap it up) vlogging can be a really effective way to go about it. 

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How to Launch A Product Using Social Media (Mahabis Slippers Case Study)

If you'd mentioned the word "slipper" to me a couple of months ago, my first thought would have been of a drab, old-fashioned item of footwear (flowery design for women, checked for men), most likely to be worn by my parents of grandparents. That was until I stumbled across Mahabis, a British company who proclaims to be "reinventing the slipper // for everyday adventures," and my original notion has completely changed.

Mahabis has spent over a year building interest in its brand and product up to its launch, and their use of social marketing really caught my eye. What follows is just a sample of what Mahabis has been up to in social spaces, and I'm sure that a great many of you reading will be inspired by their approach and be able to weave some of the ideas into your own strategy.

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7 Easy Ways to Promote A Boring Business, Product or Service on Social Media (Moleskine Case Study)

One common question that gets asked social media marketing is how to make the most of it if your product or service is "boring," e.g. toilet roll, banking, compressed air canisters, insurance, etc. The trick is - as you'll see from Moleskine, a manufacturer of notepads - to make a feature of your brand's personality and highlight its depth: to share knowledge, to get customers involved, and to demonstrate how your product or service benefits them in their everyday lives. Let's take a closer look at some real-life examples. As you read through each example, keep in mind what is being sold here... notebooks.

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How to Use YouTube Annotations to Increase Subscribers and Watch Time (VICE Case Study)

Do you want to increase the length of time that people watch your YouTube videos, or encourage new viewers to subscribe? YouTube annotations are an effective way to help make this happen, and VICE magazine does a great job of it. Here are 8 examples of its use of annotations on YouTube...

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How to Use Screenshots and Chat for Snapchat Contests (McDonald's Case Study)

Since the launch of Snapchat Chat back in May 2014, I've been intrigued to discover some of the ways that companies take advantage of it for marketing purposes. Customer service and super-exclusive conversations with brands are two of the more obvious applications, but McDonald's latest promotion is noteworthy in how it uses screenshots and Chat to encourage and receive creative entries for its Mario Kart-themed contest. Let's take a look at how it works:

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