Using Instagram for business? Want to grow your following and attract passionate new fans and customers? In this blog, I'll show you how to analyse your current Instagram hashtags ready to optimise them for maximum exposure. It's the first step in my own renewed ourney towards Instagram success, and I hope you can join in, too. First, though, a bit of background:Read More
Want to use social media to
grow your business?
I'm Andrew Macarthy and I can help.
We're all familiar with YouTube end cards - static banners placed at the end of a video - a way for content creators to plug other videos, prompt viewers to subscribe, etc. Combined with clickable annotations, they are a decent way to drive engagement. There's just one problem, traditional annotation's don't work on mobile devices.
To solve this problem, YouTube has developed End Screens - a tool to build customised, clickable end cards that offer all the same features as traditional annotations but, crucially, they are mobile-friendly. Here's everything you need to know about the new circular floating subscribe button (and other elements) including some tips and best practices to get the most out of them.Read More
The secret to Tasty's success (and how you can replicate it)
Even if you've never liked Tasty (the Buzzfeed-owned) food brand on Facebook or any other social channel, chances are you will have been exposed to one of its posts, and be familiar with its output. Since launching in 2015, its presence has exploded. Here's a few recent stats:
- In September 2016, Tasty’s main Facebook page was the third-biggest video account on Facebook with nearly 1.7 billion video views.
- Viewership per video is staggering: During the last three months, Tasty’s Facebook videos have averaged 22.8 million video views in their first 30 days alone.
Like Tasty's video setup, the thinking behind its social media strategy is deceptively simple. Of course, not every brand will have the resources to pump out videos daily or promote them with high-budget ads, but in this blog post I'll show you - by studying Tasty's output on Facebook and quoting the people directly behind Tasty's success - how you can take that same ingenious strategy and apply it to your business, whatever industry you are in. Ready? Let's go!Read More
Looking for a clear and simple way to display the results and growth of your social media strategy?
As someone in charge of the day-to-day running of social media accounts, you're likely to be well versed with the analytics that make up the back bone of your strategy. However, when it comes to spelling it all out to someone less familiar with, say, Facebook Insights - like your boss, or a client - sometimes it's best to spell everything out simple.
To help you do that, I have built a FREE Social Media Report Card Template for you to download.Read More