4 Questions You Must Ask to Help Find the Best Social Media Influencer For Your Business

 When you’re looking for an influencer to partner with on social media, finding the best fit for your business is essential if you're to get the best bang for your buck.  The ideal influencer tends to have three key abilities:  the ability to grow an audience (often off their own back), the ability to create engaging content, and the ability to distribute it effectively. When you’re on the hunt, here are four questions that you must ask so that you can spot a potential influencer, and quickly gauge whether they'll be right for you.

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How to Respond to Negative Reviews on Facebook to Win Back Angry Customers to Your Business (With Examples)

There are plenty of reasons why customers choose to post reviews to your social media page, but they largely fall into two camps - to share a positive experience or to complain very publicly. Good and bad reviews online can make and break your brand, but how you respond to them can be just as important.

Many brands tend not to reply to any review, regardless of its sentiment - and they're missing out! Every review is an opportunity to learn about how you conduct your business, who your audience is, and the chance to build long-term relationships with customers whether their comments were full of praise or not so kind.

In this blog post, I'll show you how best to respond to any review (positive, negative, or neutral) - on sites like Facebook, Twitter, Yelp, etc., along with real examples along the way. Let's go!

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April the Giraffe: 7 Lessons Your Brand Can Use to Make the Next Viral Hit on Social Media

April the Giraffe and the birth of her calf at the Animal Adventure Park in upstate New York, was an internet phenomenon. At any given moment, up to 200,000 people were watching the live stream at all hours of the day, in the build up to the big moment; the video was first switched on back in February.

Live video allows people to feel they are a part of the experience, and thousands of people were glued to their screens for weeks, watching and waiting with great anticipation. With the calf now born, here are 7 lessons that every brand can learn from the live stream of April the Giraffe.

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8 Positive Ways Social Media Influencers Can Grow Your Brand

Brands have plenty to gain by engaging in influencer marketing. Working with the right influencers can have a multitude of positive effects on your brands business. In this blog post, I'll share 8 reasons why influencer marketing can be a real asset. Let's go!

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How to Add More Than One Clickable Link to Your Instagram Profile Bio

Instagram's changed a lot over the past couple of years, but one feature has remained stubbornly familiar, especially to brands: you can only add one clickable link in your profile's bio. 

As I write, that's still the case, but there is at least one neat little workaround that I wanted to share - Linktree. If like me you're fed up of constantly editing your Instagam bio link for different reasons, this tool is for you

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