Everyone knows how much of an asset a well built and effectively run Facebook Page can be to a business. All the big brands are on board and you might even have sneaked a look at your competitors, only to come away with a feeling of envy at their apparent success, and asking yourself What are they doing that I'm not? Sometimes it's the little things that make a big difference, so take a look at the following list of 5 Reasons Your Facebook Business Page Sucks and see if any of them ring true for you...
1. Poor Cover And Profile Photo
A cover photo and profile photo is the first thing that people see when they visit your Facebook Page, so it should they should be high quality, impactful, and tell customers who you are and what you do. In the above example, the cover photo is drab and uninspiring, and the dimensions of the profile photo are incorrect, so it does not display well. Make first impressions count.
2. Unfinished About Section
Don't forget to fill out the About section of your Facebook Page in full. Here, you can give customers a brief, written insight into who you are and what you do. Perhaps give a little history of the company, who you are, and what you offer - really sell the quality of your product or service. By leaving the space blank as in the above example from Cardiff Reptile Centre, visitors will be given the impression that they could not be bothered to fill this information in. And if they can't be bothered to do that, how does that make us feel about the rest of their business? They could be the best reptile centre in Wales, but first impressions don't leave us with that idea.
3. Automated Or Lazy Status Updates
Nothing kills enthusiasm and engagement on a Facebook Page than automated posts or pasted links as in the case of Silvercreek Finance Corp. above. Sharing stuff that your fans are interested in is great, but with no accompanying comment or images to encourage interaction, fans will very quickly turn away.
4. Constant Self Promotion
As much as it pains marketers to admit the realisation, people do not visit Facebook (or any other social network for that matter) to be sold to. In addition, chances are that when someone likes your page, they are unlikely to re-visit it unless it appears in their news feed. That said, the last thing you want to do is put them off right away by blowing your own trumpet at every opportunity, or begging for likes and shares - sorry Wharfside Car Wash & Valet Services LTD. The moment a person visits your page to like it is the prime opportunity you have of keeping them loyal and engaged - that means posting content that is insightful, helpful, and entertaining, with the ocassional promotional post peppered into the mix.
5. Not Posting Regularly (Or At All)
If not having a Facebook Page when it could be a real benefit to your business is one of the biggest social media marketing sins, then creating one only to ignore it for weeks and months on end is perhaps the next worst thing. I once read that if you are not regularly updating a social media profile, then you are better off deleting it. A Facebook Page that hasn't updated in 6 months is like the modern day version of a shop with dusty stock and cobwebs in the windows - it does not give visitors confidence that you are active and thriving, or at least giving it a good go.
As you can see, simple changes to your Facebook Page can make a big difference to how customers will perceive and interact with it. The examples above were discovered with random Facebook search, and were by no means deliberately singled out for criticism.
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500 Social Media Marketing Tips is your guide to social media for business, covering all of the web's biggest players, including Facebook, Twitter, Pinterest, Google+, YouTube, and many more! This book provides simply-written expert tips, sharing secrets about how to build your brand in social media spaces, attract and engage with customers, increase sales, and generally maintain an awesome social media strategy.