How to Use Hashtags to Grow Your Business on Social Media (Tips and Best Practices for Facebook, Twitter, Instagram, LinkedIn, And YouTube)

Why Hashtags Are Important For Brands on Social Media

Hashtags on social media help to group conversations, give context to your message, and crucially - because using the"#" symbol in front of a word turns it into a clickable link - hashtags can help you and your content get found by your target audience. Clicking on a hashtag will take to a person to a list of posts containing the same hashtag.

Many brands use hashtags "just because", but adding them without purpose can one can at best weaken the message of a post, or at worst turn people off your brand completely. 

In this blog post, I'll guide you through everything you need to know about hashtags and how to make the most of them on all of the biggest social media platforms. Read on for hashtag best practices, and how to best integrate hashtags into your social media marketing strategy.

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Instagram Stories Ads: 9 Essential Tips to Drive More Sales (With Examples)

Are you a business wanting to use Instagram Stories ads to build awareness of your brand or drive more sales of a product? 

In this post, I will be sharing with you 9 of the best strategies to create and optimise Instagram Stories ads that resonate with highly-engaged Instagram users

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How to Add A Shop To Your Instagram Business Profile (Sell Products On Instagram)

Would you like to know how to setup and add a shopping feature to your Instagram account?

 In this blog post, I will show you every essential step, along with some tips and tricks to get you started off strong.

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7 Ways to Use Any Holiday to Drive Sales Through Facebook and Instagram (Bloom & Wild Mother's Day Case Study)

I'm really not very good at choosing flowers, let alone describing to a florist what I think the recipient would like. So for Valentine's Day this year, I pinned my hopes on Bloom & Wild - a  company that delivers bunches of fresh flowers through your letterbox. Thankfully, they pulled through and my wife loved the bouquet.

I, however, was more interested in their social media marketing. And with Mother's Day coming up here in the UK, I wanted to analyse how they promote what must be one of Wild and Bloom's biggest dates of the year.

In this blog post, I've highlighted - with examples - 7 ways that Wild & Bloom uses Mother's Day to drive sales through social media. The same premise could be adapted and used for almost any brand, so let's take a look.

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How to Combine Instagram Stories Highlights And Story Links to Increase Conversions

In December 2017, Instagram rolled out Stories Highlights and Stories Archive - two new tools that allow users to hold on to their favourite memories from Instagram Stories. These new pair of features, combined, offer up precious new opportunities for brands to promote their content and attract new customers.

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