7 Ways to Use Any Holiday to Drive Sales Through Facebook and Instagram (Bloom & Wild Mother's Day Case Study)

I'm really not very good at choosing flowers, let alone describing to a florist what I think the recipient would like. So for Valentine's Day this year, I pinned my hopes on Bloom & Wild - a  company that delivers bunches of fresh flowers through your letterbox. Thankfully, they pulled through and my wife loved the bouquet.

I, however, was more interested in their social media marketing. And with Mother's Day coming up here in the UK, I wanted to analyse how they promote what must be one of Wild and Bloom's biggest dates of the year.

In this blog post, I've highlighted - with examples - 7 ways that Wild & Bloom uses Mother's Day to drive sales through social media. The same premise could be adapted and used for almost any brand, so let's take a look.

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How to Instantly Turn Blog Posts And Articles Into Engaging Videos For Social Media

Have you ever wondered how your favourite brands and news sites turn their blog posts and news articles into stylish video for social media, and wondered how they did it? It's probably a combination of:

  • Dedicated writers
  • Video editors
  • Professional software
  • And lots of time and money!

If you're short of any of those but still want to get in on the ever-growing social video game, here's a walkthrough a tool called Lumen5. It helps you to turn any blog post or news article into a video for social media in just a few quick steps.

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5 Reasons Your Business MUST Start to Make Vertical Video For Social Media

Does your business record vertical videos for social media? In years gone by, recording and uploading video with the camera held vertically was looked upon as a grave error - producing big black bars either side of the picture and a narrow viewing angle, guaranteed to turn viewers off - but times are changing.

In this blog post, I'm going to lay out reasons why your business should be experimenting with vertical video for social media marketing in 2017.

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3 New Twitter Customer Service Features Your Business Needs to Enable

 3 New Twitter Customer Service Features Your Business Needs to Enable

3 New Twitter Customer Service Features Your Business Needs to Enable

While Facebook has taken big strides in pushing Messenger as a customer service tool on social media, Twitter has always been a much more renowned destination for customers who want to vent in public. Now, it's stepping up the game by introducing three new tools to help business' handle customer service queries more smoothly:

"These features are designed to help businesses create rich, responsive, full-service experiences that directly advance the work of customer service teams and open up new possibilities for how people engage with businesses on Twitter." - Twitter blog. 

In the blog post, I'll run you through everything you need to know to beef up your customer service game on Twitter. To setup these new features, you need to enable them from the Customer Support menu of your Twitter Dashboard - link here. 

1. Show people your account provides support

When you check this box, the phrase "Provides support" will appear next to your Twitter name in search and compose suggestions. A message button will also be added to your profile. This option is particularly useful if your brand has multiple accounts - one for marketing and another specifically for support, for example - as a way to direct customers where to get help quickest.

2. Add your support hours

In the past, brands would typically include their available hours of support within their main bio text. Now, you can let people know the best time to tweet or DM you with a dedicated line at the top of your profile. 

Tap the "Support hours" button in Settings and enter the hours and days that best suit your business. Don't forget to select your timezone from the drop-down box!

3. Add a Welcome Message

When you add a welcome message, it will appear automatically when people select to DM you from your profile. A welcome message can be used as a quick way to greet customers and let them know how you can help.

Note: In the Tesco example, you'll see that they ask people to select a reason for getting in touch or to enter a specific command - these are Quick Replies. Choosing an option or entering a command will prompt another automatic message to appear, usually asking for more information so that when a customer service representative is ready to handle the query, they have as much useful information to hand as possible. Quick Replies are currently only available to a select group of brands and developers.

Over to you

What do you think of Twitter's new customer service tools? Will you be adding them to your profile? Let me know in the comments below!

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 3 New Twitter Customer Service Features Your Business Needs to Enable

3 New Twitter Customer Service Features Your Business Needs to Enable

 3 New Twitter Customer Service Features Your Business Needs to Enable

3 New Twitter Customer Service Features Your Business Needs to Enable