How to Use Hashtags to Grow Your Business on Social Media (Tips and Best Practices for Facebook, Twitter, Instagram, LinkedIn, And YouTube)

Why Hashtags Are Important For Brands on Social Media

Hashtags on social media help to group conversations, give context to your message, and crucially - because using the"#" symbol in front of a word turns it into a clickable link - hashtags can help you and your content get found by your target audience. Clicking on a hashtag will take to a person to a list of posts containing the same hashtag.

Many brands use hashtags "just because", but adding them without purpose can one can at best weaken the message of a post, or at worst turn people off your brand completely. 

In this blog post, I'll guide you through everything you need to know about hashtags and how to make the most of them on all of the biggest social media platforms. Read on for hashtag best practices, and how to best integrate hashtags into your social media marketing strategy.

Read More

The 7-Step Guide to Create Irresistible YouTube Video Thumbnails (With Examples)

It's weird to think it now, but in the early days of YouTube, the option to upload a custom thumbnail did not exist. And even when they were introduced, implementing one was not widely seen as crucial to the success of a video. But now, with 400 hours of video uploaded to YouTube every single minute, an effective thumbnail can be the difference between your content's success or failure.

Read More

How to Instantly Turn Blog Posts And Articles Into Engaging Videos For Social Media

Have you ever wondered how your favourite brands and news sites turn their blog posts and news articles into stylish video for social media, and wondered how they did it? It's probably a combination of:

  • Dedicated writers
  • Video editors
  • Professional software
  • And lots of time and money!

If you're short of any of those but still want to get in on the ever-growing social video game, here's a walkthrough a tool called Lumen5. It helps you to turn any blog post or news article into a video for social media in just a few quick steps.

Read More

April the Giraffe: 7 Lessons Your Brand Can Use to Make the Next Viral Hit on Social Media

April the Giraffe and the birth of her calf at the Animal Adventure Park in upstate New York, was an internet phenomenon. At any given moment, up to 200,000 people were watching the live stream at all hours of the day, in the build up to the big moment; the video was first switched on back in February.

Live video allows people to feel they are a part of the experience, and thousands of people were glued to their screens for weeks, watching and waiting with great anticipation. With the calf now born, here are 7 lessons that every brand can learn from the live stream of April the Giraffe.

Read More