Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
In this blog post, I will show you every essential step, along with some tips and tricks to get you started off strong.
Read MoreI'm really not very good at choosing flowers, let alone describing to a florist what I think the recipient would like. So for Valentine's Day this year, I pinned my hopes on Bloom & Wild - a company that delivers bunches of fresh flowers through your letterbox. Thankfully, they pulled through and my wife loved the bouquet.
I, however, was more interested in their social media marketing. And with Mother's Day coming up here in the UK, I wanted to analyse how they promote what must be one of Wild and Bloom's biggest dates of the year.
In this blog post, I've highlighted - with examples - 7 ways that Wild & Bloom uses Mother's Day to drive sales through social media. The same premise could be adapted and used for almost any brand, so let's take a look.
Read MoreAre you looking for free stock video footage to use in your social media videos - Facebook, Instagram, YouTube, etc?
In an age where social sites are begging for brands to use video, they're the perfect solution for adding interest to a project rather than a static image, especially if, for whatever reason, you can't get out to record a suitable clip yourself.
Paying for video from traditional stock video websites can get very expensive, very quickly. But, there is an alternative.
There are a surprising number of sites offering totally free stock video footage - the best of which I have compiled below. These are sites that have plenty of free clips available (one hundred or more, and are regularly updated). Every site below has its merits, but I've tried to order them in a way that puts the best options towards to the top of the list.
Read MoreMobile is fast becoming the primary media consumption device, and people people are watching for longer - especially on Facebook. More than 100 million hours of video are watched on Facebook every day, so video ads now give businesses the potential to reach a huge audience. Amazingly, US mobile ad spend is projected to grow to overtake TV ad spend during 2019.
To give you a sense of the impact of mobile content (including ads) on Facebook, the site says that it takes people just 1.7 seconds to consume mobile content on Facebook, compared to 2.5 seconds on desktop, and that people report recalling mobile feed content after seeing it for just a quarter of a second.
Unlike TV where the majority of commercials are still 30-seconds long and non-skippable, mobile video ads appear in a variety of skippable and non-skippable formats on Facebook: in the News Feed, and before and during videos.
The challenge for businesses, then, is how to create mobile video ads that generate the best return, wherever they are placed. In this blog post, I will cover the three main video ads types on Facebook, highlight their benefits, and offer some key techniques for helping you to succeed with each.
Read MoreOn January 11, 2018, Facebook CEO Mark Zuckerberg announced a major change to the Facebook News Feed, one that has a far-reaching impact on brands and businesses who use the site to interact with and reach new customers.
In this blog post, I'll explain what's going on and how you can adapt to survive and thrive on Facebook in 2018.
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
