7 Ways to Use Any Holiday to Drive Sales Through Facebook and Instagram (Bloom & Wild Mother's Day Case Study)

I'm really not very good at choosing flowers, let alone describing to a florist what I think the recipient would like. So for Valentine's Day this year, I pinned my hopes on Bloom & Wild - a  company that delivers bunches of fresh flowers through your letterbox. Thankfully, they pulled through and my wife loved the bouquet.

I, however, was more interested in their social media marketing. And with Mother's Day coming up here in the UK, I wanted to analyse how they promote what must be one of Wild and Bloom's biggest dates of the year.

In this blog post, I've highlighted - with examples - 7 ways that Wild & Bloom uses Mother's Day to drive sales through social media. The same premise could be adapted and used for almost any brand, so let's take a look.

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5 Things Every Brand Must Now Do To Survive and Thrive on Facebook in 2018

On January 11, 2018, Facebook CEO Mark Zuckerberg announced a major change to the Facebook News Feed, one that has a far-reaching impact on brands and businesses who use the site to interact with and reach new customers.

In this blog post, I'll explain what's going on and how you can adapt to survive and thrive on Facebook in 2018.

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How to Make Custom Frames for Facebook Stories to Promote Your Business in Photos and Videos

Do you want to visually brand your Facebook Stories and profile photos to promote your business, and let your fans and customers in on it, too?

With the Facebook Camera Effects platform and its Frame Studio feature, you can design a custom frame that overlays your Facebook content - videos, photos, and profile photos. Frames are a creative way for people to have fun and show their support for you and your business. 

In this post, you’ll discover how to use Facebook Camera Effects to create Facebook frames for your business. Designing and publishing your frame is easy. Let's take a look at the process, step-by-step:

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The 7-Step Guide to Create Irresistible YouTube Video Thumbnails (With Examples)

It's weird to think it now, but in the early days of YouTube, the option to upload a custom thumbnail did not exist. And even when they were introduced, implementing one was not widely seen as crucial to the success of a video. But now, with 400 hours of video uploaded to YouTube every single minute, an effective thumbnail can be the difference between your content's success or failure.

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