Foursquare has rolled out a neat little change for business managers who choose to connect their Twitter and FourSquare accounts together, and it's a change that could help increase engagement with customers.
Now, when a customer tweets a check-in to a business, the establishment's linked Twitter handle will appear instead of just unformatted text. In the above image, a check-in to Butter lane now reads as a check-in to @butterlane.
It's only a small detail, but could certainly encourage new customers to click on the Twitter handle to find out more about the business in question.
ABOUT THE AUTHOR
Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller: