A stellar description is one of the most important elements of a pin on Pinterest, but something that businesses either do not spend much time on, or neglect completely. Both can damage the pin's SEO credentials, so it's well worth spending some time to craft a few hundred keyword-rich, relevant words with a link and hashtags to really make your pin stand out from the crowd.
Check out the video above for more information and tips about optimizing your Pinterest pins' descriptions for SEO.
ABOUT THE AUTHOR
Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller: