Valentine's Day is just around the corner, and while many people view the ocassion as an over-hyped, over-commercialised cash-in for big brands (probably true), that doesn't mean they don't go along with it! And for social media and content marketing, the provides a great opportunity to give your profiles an overhaul and pump out some powerful related content to help grow brand loyalty and increase sales. Here are just a few examples of how to use Valentine's Day for social media marketing:
1. Update Your Facebook Cover Image
Giving your Faceboook cover a Valentine's makeover is a simple and powerful way of promoting the event to your fans, particularly if the product you offer - as in the case of Hotel Chocolat above - is heavily linked to the day. As many people will click on your new cover image for a closer look, don't forget to include a description, call to action, and a link to where you want them to go, e.g. your Valentine's online shop.
2. Update Your Twitter Header Image and Background
Walmart has amassed over 300,000 followers on Twitter, and it knows - with its love heart-themed Twitter background and header image, that it can communicate a powerful message about its Valentine's offerings to them. There's no hard sell with the images, but take a closer look what their Bio has been changed to: "Save Money, Live Better. Let us help with your Valentine’s Day needs. Tweet @Walmart for inspiring gifts ideas for your sweetheart this Valentine’s season!" Not only will this call to action be seen by Twitter users, but it also appears underneath Walmart's Twitter page description on Google search.
3. Share Images, Offers, and Promotions
Of course, Valentine's Day can also be used as a way to directly market to your customers via status updates across social media. In my case, 500 Social Media Marketing Tips is hardly the most romantic of gifts, so I've gone for a very playful approach. With a bit of creativity, you can capitalise on the impact of Valentine's Day whatever your business type. For example, a company that sells printer ink could launch a Valentine's Day offer for X% amount off Product X because they love their customers so much, or a pet store could remind people not to forget about the four-legged friends in their life that deserve a little Valentine's Day treat too.
These examples are just the tip of the iceberg when it comes to hopping on the Valentine's Day bandwagon to help customers to love your brand more, or tell them how much their love and support means to you. How will you be using Valentine's Day in your social media marketing? Let me know in the comments below!
ABOUT THE AUTHOR
Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller: