Fall 2014 Edition of 500 Social Media Marketing Tips Out Now!

Hey everyone, just a quick post to let you know that the Fall 2014 edition of 500 Social Media Marketing Tips has just been published, and is available to purchase right now.  

There are over 60 new updates since the Summer edition (published June 2014) in the most up-to-date social media book available, and you can find a summary of them here.

Buy your copy at your usual Amazon website. Click a link below:








Tweet me a photo of your Fall 2014 copy of 500 Social Media Marketing Tips with the hashtag #500socialmedia and I'll tweet you  back a little gift :) I'm @andrewmacarthy.

How to Wow Customers With Time-Lapse Videos on Social Media

How to Wow Customers With Time-Lapse Videos on Social Media

People love time-lapse videos. Whether they're made from lots of photos stitched together or a simple sped-up recording, the power to capture the story of a scene that lasted hours, days or even years in just a few minutes or seconds, is something that really resonates with audiences.

And with mobile apps that make generating time lapse videos as easy as a few taps of the finger, there's never been a better time to get involved. What's more, time lapse videos make for great content on social media - digestible in moments and very shareable - as you'll see in the examples below.

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How to Edit and Save A Vine App Video | Vine Sessions and Time Travel


While the one-take, no-edit feature of the Vine app was part of its simplicity and quirky charm, the reality is that many users have pined for the ability to save and edit their creations from the very start. And with Instagram video already offering some simple editing tools, Vine had to do something - and they have. The new Sessions and Time Travel features were rolled out in October 2013, so let's take a look:

Sessions Mode

Sessions mode allows you to save in-progress Vine recording and come back to it at a later date. For example, if you wanted to dramatically move scenes, then trying not to accidentally record or close the app en-route could be problematic. Now, with a tap of the "piece of paper" icon, you can save and work on up to ten projects at the same time.

Time Travel Mode

Unlike Instagram's video function that only allows you to delete the one previous clip you shot during a project, Vine's new Time Travel mode enables you to remove, reorganise or replace any shot within a recording session before you decide to post it. To start, tap the green bar from the camera while you're shooting, or tap Edit while you're previewing a post.

While these updates might upset the Vine app purists, I suspect that the majority of people will welcome these new enhancements with open arms. Which camp do you belong to? Let me know in the comments below! 

A Subtle Way to Make Your Facebook Images Pop on the News Feed

A Subtle Way to Make Your Facebook Images Pop on the News Feed

Every good marketer knows that the way Facebook users scan their News Feeds doesn't leave a lot of time to catch the eye - and further interest - of a potential customer. Posting compelling images is an essential part of the strategy, but here's one subtle tip to help your images stand out even more. 

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5 Brands Using Instagram Video Effectively for Business

5 Brands Using Instagram Video Effectively for Business

Since launching in mid 2013, a number of brands have experimented with use of video on Instagram as a way to market to their customer base. The app's huge and loyal audience makes it a fantastic destination to focus efforts. Here are a selection of companies using Instagram video well...

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