Throughout January, encouraged by online acquaintances, I prepared 500 Social Media Marketing Tips for launch in paperback via Createspace.com. I had been reluctant to go down this route in the past because I update the book for Kindle every month, and I knew I wouldn't be able to be so flexible with a physical version of the book. Nevertheless, I edited furiously, re-designed the book's front cover, created a new back cover, and sent it off for approval. After three proof copies, I was happy with the final result and 500 Social Media Marketing Tips the paperback was launched!
Following the launch, I took a few weeks off for vacation. Every so often I would check my smartphone to see if I had notched up any sales of the paperback, and to my surprise, I had. In fact, by the time I started work again today (February 25th), the paperback version of 500 Social Media Marketing Tips had reached the #1 spot for three categories in the Amazon UK chart and established itself in the US store too, even outperforming its Kindle counterpart. All that with very little promotion, and no official launch strategy. To say I was surprised is an understatement.
If you would like to grab your own copy of 500 Social Media Marketing Tips in paperback, it's available for $9.99 in the US and £7.69 in the UK. Click here to buy:
Andrew Macarthy is the author of the #1 Amazon Kindle Bestseller, 500 Social Media Marketing Tips.