With Facebook now strongly encouraging businesses to make the site somewhere that fans and customers gather to engage in tight-knit communities and meaningful conversations, Facebook Events has emerged as a highly valuable tool for marketers to spread awareness, attract new customers, and strengthen brand loyalty.

In this post, I'm going to explain everything you need to know about Facebook Events, and how to use them in the most effective way, first to boost attendance to the event, but ultimately to increase interest and long-term value for your business.