How to Grow Your Business With Facebook Recommendations (And Outrank Your Rivals)

When people want to find out if a business is any good or write a review about their experience, they'll visit TripAdvisor, Yelp, Google, etc. - and increasingly over the year - Facebook. 

Like other sites, Facebook used to rely on customers giving businesses a star rating from 1 to 5 and typing out their thoughts, but that has now changed. 

In this blog post, I will explain everything you need to know about how to use Facebook Recommendations, and how to use it to grow your business.

Read More

The News Feed Is Dying: How to Drive Facebook Fans Directly to Your Page


Warning: If you want your brand to get noticed and succeed on Facebook, you have to stop relying on the News Feed.

In this blog post I’m going to explain why, and what you need to do to stand out from the crowd and continue to generate business through Facebook. 

Read More

How to Create Profitable Facebook Mobile Video Ads for Every Placement (News Feed, Pre-Roll, Mid-Roll, Canvas)

Why You Can No Longer Ignore Facebook Mobile Video Ads

Mobile is fast becoming the primary media consumption device, and people people are watching for longer - especially on Facebook. More than 100 million hours of video are watched on Facebook every day, so video ads now give businesses the potential to reach a huge audience.  Amazingly, US mobile ad spend is projected to grow to overtake TV ad spend during 2019.

To give you a sense of the impact of mobile content (including ads) on Facebook, the site says that it takes people just 1.7 seconds to consume mobile content on Facebook, compared to 2.5 seconds on desktop, and that people report recalling mobile feed content after seeing it for just a quarter of a second.

Unlike TV where the majority of commercials are still 30-seconds long and non-skippable, mobile video ads appear in a variety of skippable and non-skippable formats on Facebook: in the News Feed, and before and during videos.

The challenge for businesses, then, is how to create mobile video ads that generate the best return, wherever they are placed. In this blog post, I will cover the three main video ads types on Facebook, highlight their benefits, and offer some key techniques for helping you to succeed with each.

Read More

5 Things Every Brand Must Now Do To Survive and Thrive on Facebook in 2018

On January 11, 2018, Facebook CEO Mark Zuckerberg announced a major change to the Facebook News Feed, one that has a far-reaching impact on brands and businesses who use the site to interact with and reach new customers.

In this blog post, I'll explain what's going on and how you can adapt to survive and thrive on Facebook in 2018.

Read More