With the new year now in full swing, you might be resolving to look at fresh ways to generate interest in your social media content. In this blog post, I'll show you 5 ways to increase organic reach and engagement on Facebook.

Before we start, I must note that I am no way dismissing paying to increase exposure for Facebook content (in fact, I actively encourage it as part of a sound social media strategy). However, I do believe most brand Pages have room to encourage the growth of non-paid reach, either by a little or quite a bit more, depending on their current circumstances.