5 Simple Ways to Increase the Organic Reach of Facebook Page Posts

With the new year now in full swing, you might be resolving to look at fresh ways to generate interest in your social media content. In this blog post, I'll show you 5 ways to increase organic reach and engagement on Facebook.

Before we start, I must note that I am no way dismissing paying to increase exposure for Facebook content (in fact, I actively encourage it as part of a sound social media strategy). However, I do believe most brand Pages have room to encourage the growth of non-paid reach, either by a little or quite a bit more, depending on their current circumstances.

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3 "Sneaky" Ways to Get More Likes and Views for Your Facebook Page

Despite what you may have read, racking up the number of "likes" your Facebook Page has isn't the be all and end all of Facebook marketing. That said, more relevant, high quality likes - especially for little effort, and for free - is never a bad thing.

In this blog post, I'll show you three "sneaky" ways to get more likes on your Facebook Page. Let's get started!

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5 Ways to Use Facebook Embedded Posts for Effective Business Marketing


The introduction of embeddable Facebook posts allows brands and individuals to quickly and easily lift posts from their Pages and profiles to give the content a new and extended lease of life elsewhere on the web. Here are5 Ways to Use Facebook Embedded Posts for Effective Business Marketing :

1. Make blog posts more social

In times gone by, if a blogger wanted to highlight Facebook content on their site - whether their own or someone else's -  the best they could do was snap a screenshot and upload an image into their post. With embeddable posts, however, it is now easy to feature the content in question and allow readers to interact with it. 

2. Share positive endorsements

If a customer happens to post something lovely about your product or service and you happen to come across it, grab the comment, highlight it in a Facebook post, and embed it on your website. Visitors who see it will be able to boost the customer's sentiment by liking, commenting, and sharing the original post.

3. Make your posts as shareable as possible

Us social media folk are always harking on about making the content you post as eye-catching and engaging as possible, and embeddable Facebook posts give you another reason to keep on doing it. It goes without saying that the more attractive your posts, the more chance they have of being embedded by others... hopefully lots of times!

4. Keep the good stuff at the start

Similar to how long posts display in the News Feed, embedded Facebook posts will feature a "See more" link if the text of the status exceeds a certain character limit. If it is inevitable that your post will need one of these links, at least try to make sure the most imperative information is before the cut-off point. 

5.  Interactive press releases

Press releases are notoriously boring for journalists to digest, even if the wall of text facing them contains exciting information. Why not use the help of an embedded Facebook post to help make your next product announcement more exciting and interactive?

What ways will you be using Facebook embedded posts? Let me know in the comments below! 


Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

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