It's weird to think it now, but in the early days of YouTube, the option to upload a custom thumbnail did not exist. And even when they were introduced, implementing one was not widely seen as crucial to the success of a video. But now, with 400 hours of video uploaded to YouTube every single minute, an effective thumbnail can be the difference between your content's success or failure.Read More
We're all familiar with YouTube end cards - static banners placed at the end of a video - a way for content creators to plug other videos, prompt viewers to subscribe, etc. Combined with clickable annotations, they are a decent way to drive engagement. There's just one problem, traditional annotation's don't work on mobile devices.
To solve this problem, YouTube has developed End Screens - a tool to build customised, clickable end cards that offer all the same features as traditional annotations but, crucially, they are mobile-friendly. Here's everything you need to know about the new circular floating subscribe button (and other elements) including some tips and best practices to get the most out of them.Read More