9 Eye-Catching Photo Ideas For Instagram That Your Business Needs to Try (With Real Examples)

Has your Instagram marketing stalled? Looking for fresh new ideas to spark the attention of your audience? Read on.

If there's one social network where one-upmanship rules more than any other, it's Instagram - a hub for creative, eye-catching content creators - brands included. With the recent algorithm change forcing brands to rock their Instagram game more than ever before, here are 9 Captivating Photo Ideas For Instagram That Your Business Should Try.

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Marco Marco bases its social media marketing on #thingsorganizedneatly - and the content is stunning

The #thingsorganizedneatly hashtag is one of several that have exploded into popular use on Instagram, characterized by a top-down snap of, well, things organized neatly. Tons of brands are already using the idea as an interesting and eye-catching strategy that is central to marketing strategy, but not many go to the lengths of Marco Marco, a Singapore-based restaurant that specialises in paninis and pasta, so let's take a closer look...

This is Marco Marco restaurant in Singapore. Very nice it looks, too...

To promote its food, Marco Marco meticulously arranges the ingredients from each dish with the #thingsorganizedneatly hashtag. Here are a few examples:

The shots are so carefully composed, that the almost look Photoshopped, but a series of behind-the-scenes photos (also shared on Instagram) show the care and effort that is involved. 

The #thingsorganizedneatly trend carries over to Marco Marco's Facebook Page, too:

I particularly like how the wider shots also give room to list the ingredients with text and also include a photo of the finished dish:


Marco Marco hasn't been open all that long, so the engagement its photos are getting aren't incredibly high, but I'm sure that will change if the reputation for its impressive visual storytelling continues. All in all, its impressive use of the #thingsorganizedneatly hashtag helps to grab people's attention, as well as conveying the time and passion that the restaurant has for its food - a tactic that is much more likely to lead to future custom via social media than any hard selling would.

Check out more at: http://instagram.com/marcomarcosg

Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.

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Instagram Video Contest Ideas: Airbnb's video shorts competition success

Instagram Video Contest Ideas: Airbnb's video shorts competition success

2014 has been dubbed "the year of video," and one of the best platforms to test this theory is on Instagram, whose 15-second video limit provides ample opportunity for brands to market themselves and launch promotions. Video contests on Instagram may never match the popularity of photos, but when they're done right, the results can be very lucrative. Here's one case study to show you how...

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5 Awesome Instagram Marketing Examples (Dec 15, 2013)

As Christmas is nearly upon us, many of the big brands have had the holiday season on their minds when it comes to social media marketing. Check out some of these awesome examples of Instagram marketing that have been posted recently:

1. New Balance has fun with the Thanksgiving holiday...

2. Skullcandy's sleek ad campaign for its latest headphones...

3. San Diego zoo posts a collage of its departing panda bear...

4. Oreo begins its 12 Days of Christmas countdown...

5. Nickelodeon challenges its followers to find its Spongebob Squarepants mailboxes...

Seen any awesome examples of Instagram marketing yourself? Let me know in the comments below!