Have you hosted a live stream online for your fans ans customers? Easy live streaming isn't a new concept - Google Hangouts have been around for several years - but the explosion of services like Twitch.tv and, more recently, apps like Meerkat and Twitter's Periscope have accelerated it into the mainstream. It's the latter I'll be concentrating on in this blog post. Now anybody can instantly broadcast to a live audience online in a matter of seconds, and there are plenty of benefits to be had - raising brand awareness, launching a product, strengthening customer loyalty, and more.