5 Ways to Use Pinterest Guided Search to Increase Exposure For Business

Do you use Pinterest for business? You will have noticed the recent introduction of a new method of search - Guided Search - on the desktop site. Its benefits for consumers of Pinterest content are obvious, but it also opens up a variety of opportunities for businesses. In this post, I'm going to show you 5 Ways to Use Pinterest Guided Search to Increase Exposure For Business. But first... a quick recap.

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4 Ways to Get More Repins on Pinterest | 60 Second Social Media Strategy

4 Ways to Get More Repins on Pinterest | 60 Second Social Media Strategy

4 Ways to Get More Repins on Pinterest | 60 Second Social Media Strategy

Part of what people like so much about my book, 500 Social Media Tips, is the way it allows readers to spend very little time with it, but still come away having learned something valuable. As one reviewer on Amazon put it, it's perfect for "A.D.D. biz owners!". 

With that idea in mind, it's something I'd like to replicate more in video form. So, here's introducing 60 Second Social Media Strategy. My aim is to create short-form video tutorials - no longer than a minute each - that provide lots of value to those who watch. Hopefully their brevity will make them more watchable and super shareable on social media, too.

Here's the first one - 4 Ways to Get More Repins on Pinterest...

What do you think? I totally messed up with the "3 ways..." slide - props if you noticed that! I added an extra slide in at the last minute to amend the timing, and forgot to make the edit.

Leave a comment below or send me a message on Facebook or Twitter to let me know if this is something you enjoyed, and would like to see more of.

What Every Business MUST Do to Prepare for Pinterest's Guided Search

What Every Business MUST Do to Prepare for Pinterest's Guided Search

What Every Business MUST Do to Prepare for Pinterest's Guided Search

What is Pinterest Guided Search?

Pinterest Guided Search was rolled out to the site in April 2014 (mobile app first, desktop soon after) as a way to shake-up how search engines work. Pinterest says Guided Search is "made for exploring, whether you know exactly what you want, or you’re just starting to look around. "  By offering broad suggestions as you search - and letting you add your own into the mix - the hope is that users will find what they are looking for more easily, whether that thing was in their mind from the beginning or whether suggestions inspired them to a choice along the way.

How does Pinterest Guided Search work?

Pinterest's Guided Search Example

Pinterest's Guided Search Example

Say your initial Pinterest search was for one of the things above. In this case, I chose Mens Style.

Pinterest's Guided Search Example

Pinterest's Guided Search Example

Upon the results being returned, Pinterest automatically suggests relevant suggestions to help me narrow my search down, e.g. clothes for Summer or Fall.

Pinterest's Guided Search Example

Pinterest's Guided Search Example

By tapping the "+" button, you are able to add in your own suggestions to help narrow your search results down as you wish, e.g. "blue" to filter the clothes by colour.

What does Pinterest Guided Search mean for my business?

First off, Pinterest has said that Guided Search will not affect search rankings, so your current pins are unaffected. However, what its introduction does do is give brands an even bigger incentive to make sure that their pins' descriptions are optimised for SEO. This means including specific, relevant keywords to help highlight the most distinctive elements of your pins in order to give them the best chance of being discovered.

Conclusion

Will the introduction of Guided Search spark a change in the way you publish content on Pinterest? Do you welcome the new feature? Let me know in the comments below!

How Burberry Uses Animated GIFs on Pinterest to Drive Web Traffic and Sales

How Burberry Uses Animated GIFs on Pinterest to Drive Web Traffic and Sales

Pinterest has supported animated GIFs for a while now, but not many brands are really taking advantage of them as they could. One company who that cannot be applied to is Burberry. It has used animated GIFs in its online marketing for years, and its targets now include Pinterest.

Let's take a look at how Burberry uses the dynamism of animated GIFs to drive web traffic and sell products via Pinterest...

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