Do you want to sell products on social media? Not seeing the reaction you expect?

The primary reason that people visit Facebook and other social networks is to interact with their friends and family; in most cases, they are not browsing with the intention to purchase something. With this in mind, you might find that straight selling with images doesn't work as well for you as it does in other mediums - like a TV ad or in a brochure. You must work smarter and harder to capture their attention.

In this post, I'll show you four simple and creative photo (and video) ideas to help attract the attention of prospects. The examples below are from Clarks Shoes, a British footwear brand, but with a little consideration, all of these ideas can be applied to almost any product. Ready? Let's go!