One of the tried and tested ways to conjure up great content for your social media profiles is to give each day a theme - like Motivation Mondays or Throwback Thursdays. In this post, I'm going to give you 10 example ideas for posts on a Friday. By tapping into the mindset of your audience - tired and weary at the end of a working week - your brand can deliver the "pick me up" they need, or the catalyst that drives them happily into the weekend. Without further ado, let's get started:Read More
Here in the UK, the department store John Lewis' Christmas advert is something of an annual cultural event. The commercials are renowned for telling touching, emotional stories centred around the spirit of Christmas giving - as well as signalling, for many, the start of the holiday shopping season. If you aren't familiar with any of the brand's Christmas campaigns, check out recent examples including 2013's Bear and the Hare and 2012's The Journey.
This year, I wanted to take a closer look at how John Lewis built and launched its biggest advertising campaign of the year. It was always going to be a talking point online but, in particular, I wanted to see how the brand utilised social media to maximise exposure for the ad, and start to turn fans and viewers into paying customers. What follows is the story of the run-up to and first 24 hours (and a bit) of John Lewis' Christmas 2014 advertising campaign on social media, with a list of early indicators of success and key takeways for all marketers at the end:Read More