In its latest bid to compete with Instagram, Vine users can now bag a custom web profile complete with individual URL. Once you've got a custom Vine URL, you can share it with all of your fans and followers as an easy way to access all of your Vine content, and place it on any relevant marketing material. Here's how to get one...Read More
Vine has released a new version of its iOS app, which in addition to a bunch of bug fixes, also introduces two significant new improvements.
1. You can now use your front-facing camera to snap the app's six-second videos. When you tap the camera icon to enter the video capture mode, simply tap the two-arrow icon in the bottom-left corner of the screen to switch between your phone's back and front-facing camera.
2. You can now @mention other Vine users in your Vine video captions, or in the comments of other Vine videos. Just tap the icon of the person with a plus symbol next to it, then type and select a name to mention them.
Are you in favour of these new additions to Vine? What else would you like to be able to do with the app? Let me know in the comments below!
ABOUT THE AUTHOR
Andrew Macarthy is the author of the #1 Amazon Bestseller, 500 Social Media Marketing Tips.
In under a year, Vine - the app that allows users to create six-second looping videos - has gone from fledgling start-up to topping the iOS App store charts. Its adoption rate has been astonishing, amongst consumers and brands alike, and with an Android version in the pipeline, it looks to be going from strength to strength. In this infographic, I chart the meteoric rise of Vine and How it Took Over the World:
Pin And Share This Infographic
Don't forget to Pin this infographic to Pinterest, or share to Facebook, Twitter, and other social networks by clicking the Share button below!
ABOUT THE AUTHOR
Andrew Macarthy is the author of the #1 Amazon Kindle Bestseller, 500 Social Media Marketing Tips.
Twitter's recent acquisition of Vine has seen the micro-video app shoot up the charts in the iPhone App and Google Play stores, but it isn't just individuals taking advantage of its increasing popularity - brands can get in on the act, too. Here are 5 Ways to Use Vine for Marketing Your Business:
When one Twitter user tweeted Red Vines promising to buy 5 of the brand's products if they re-tweeted her message, Red Vines responded with the above Vine video, promising to send a bunch of freebies in return. The whole process would probably only cost them a few minutes and couple of dollars, but the brand loyalty and good feeling towards them as a result is worth a whole lot more.
2. Show Behind the Scenes
Vine's short videos are perfect for showing quick snippets from behind the scenes in your office or workplace, to help forge a closer relationship between you and your customers by making them feel like they are getting a look at something that is otherwise off limits. In the above example, English Premier League soccer team, Southampton FC, gives us a glimpse into one of their training sessions before a game.
3. Promote Products
Vine's six-second videos are the perfect length for creatives to conjour up a quick commercial to promote a brand's product. In the above clip, Orville Redenbachers leapfrogs onto the back of Superbowl XLVII to promote its Pop Crunch popcorn as the perfect accompaniment to the big game. As with all social networks, keep 'hard selling' like this to a minimum, but definitely work it into your content creation strategy.
4. Preview and Tease Content
Vine provides a great method of previewing content to your audience, as Rolling Stone magazine has done in the above clip, as it teases us with the cover of its newest issue. If your content is web-based, why not include a shortened URL in the video description or in the clip itself?
Funny and shareable content is the type that gets liked, commented, and re-tweeted the most, so definitely pepper your Vine output with clips that show you and your brand having fun, not necessarily trying to sell products = that will hopefully come as a result. In the above example, Jimmy Fallon plays on the novelty of the app itself in a clip that garnered over 350 favorites and re-tweets in less than 24 hours.
Will you be incorporating Vine into your social media marketing strategy? Let me know in the comments or via the links below!
ABOUT THE AUTHOR
Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller: