5 Ways to Use the World Cup to Drive Engagement and Sales on Social Media

Results from a poll by Crowdtap found that a massive 74% of people will be posting on social media about the FIFA World Cup in Brazil in some capacity. With a world gone soccer crazy for the duration of the tournament, now's a perfect time to introduce some related content into your own marketing. Let's take a look at a variety of ways that brands are already taking advantage of the World Cup buzz, and hopefully you'll be inspired to create your own soccer-inspired content.

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