Twitter has today launched a new service called Vine, which allows users to publish short, looping videos of up to six seconds in length. On Vine's blog, a company that has been acquired by Twitter, its Co-founder Dom Hofmann said:
"Posts on Vine are about abbreviation — the shortened form of something larger. They're little windows into the people, settings, ideas and objects that make up your life. They're quirky, and we think that's part of what makes them so special."
Like social video apps including Viddy and Keek, Vine allows brands to easily and quickly produce dynamic marketing content that is perfect for sharing to their fanbase on social media.
Starting today, Vine is available for free, worldwide, on the iPhone and iPod touch.
ABOUT THE AUTHOR
Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller: