10 "Feel Good Friday" Post Ideas That Fans Will Love You For

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One of the tried and tested ways to conjure up great content for your social media profiles is to give each day a theme - like Motivation Mondays or Throwback Thursdays. In this post, I'm going to give you 10 example ideas for posts on a Friday. By tapping into the mindset of your audience - tired and weary at the end of a working week - your brand can deliver the "pick me up" they need, or the catalyst that drives them happily into the weekend. Without further ado, let's get started:

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5 Ways to Use Timely and Topical Events to Drive Engagement on Social Media (Innocent Case Study)

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Topical events provide brands with an endless, predictable  stream of inspiration for content on social media. As they often tie into the lives of your audience, they're always pretty popular, so it's handy to have a bank of pre-prepared posts that you can schedule for different occasions.

Innocent, the smoothie drinks company, produces some of my favourite examples of "bandwagonning" onto topical and timely events; tailoring the branding and tone to their audience. Take a look at 5 of their most recent examples and use them as inspiration for your own strategy.

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5 Easy Valentine's Day Ideas for Social Media (To Make Your Customers Love You Just A Little Bit More)

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Valentine's Day is one of the most lucrative holidays for businesses, a fantastic opportunity to show your customers how much you appreciate their support and ongoing relationship with you, and strengthen those bonds even further. Here are five simple ideas to help give your fans a warm, fuzzy feeling on social media this February 14th:

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Top 10 Best FREE Social Media Marketing Tools for 2015

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Are you looking for free tools to improve, organise, and analyse your social media marketing? I've compiled a list of 10 of the best resources out there as we begin 2015. Some of the tools listed below have a paid option in addition to their free offering, but be reassured that you can benefit from all of them without having to spend a penny.

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5 Holiday-Themed Social Media Contest Ideas to Attract Customers

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Christmas is the season for giving, and in the case of social media marketing, giveaways can also result in you getting: increased engagement, new fans, a boost in sales, and lots more. Running a successful holiday-themed contest can be quick and simple, so check out some of the following cool ideas and consider incorporating them into your own strategy.

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