Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
Are you looking for the best gift for the small business owner or entrepreneur in your life?
The Christmas holiday season is just around the corner at the time I write this, so I've put together a list of ideal gifts for small business owners.
Whether you’re looking for something to reward them for their achievements this year or for an item to help them succeed in the next, I’ve got you covered.
Read MoreAre you looking for how to create YouTube Clips to share with your fans? Or are you a viewer looking to grab a clip from your favourite content creator?
In its mission to make YouTube Gaming as feature-rich as Twitch and make it even more attractive to streamers, YouTube has borrowed one of its rivals' features - Clips.
YouTube Gaming had its best ever year in 2020, with over 100 billion hours watched - and Clips looks like it will be a welcome addition.
In this post, I'll share everything you need to know about Clips on YouTube, and answer some of the most common questions about them.
Read Moreing for ways to use Pinterest Stories (AKA Story Pins) for business?
In this blog post, I’m going to tell you everything you need to know about Story Pins and why you should use them, plus share some best practices and examples of brands and businesses already making the most of them to grow an audience and promote their products.
Read MoreAre you looking for some examples and ideas of Instagram Stories ads for your business?
Instagram Stories ads are some of the most effective and engaging social media ads out there, given that they fill the whole screen and appear in between story sets as users browse.
But there’s a good way to do them and a bad way to do them!
Good Instagram Stories ads increase brand awareness, drive website clicks, and increase sales. Bad stories ads turn people off your brand or get ignored.
People love Stories because they're a playful and authentic peek behind the curtain into your business.
There were 4 million monthly active advertisers on Stories as of January 2020.
Of the 500 million accounts using Instagram Stories, one third of the most-viewed stories come from businesses.
71% of U.S. businesses use Instagram. It surpassed Twitter in business users in 2017.
In this post, I’ll share 63 examples of real-life Instagram Stories ads (both video and images), explaining the pros and cons for each.
And at the end, I’ll summarise some of the key takeaways and best practices that you can use to ensure your Instagram Stories ads are a success.
Ready? Let’s go!
Read MoreAre you wondering how best to use a call to action on Instagram for your business?
A compelling call to action (or CTA) is key to a strong Instagram strategy - it can help drive website traffic, increase sales, and improve conversion rates.
I’m going to share with you all of the options for using CTAs on Instagram and the best ideas and practices to maximise their effectiveness!
In this post, you’ll learn:
Why you must use a call to action on Instagram
How to add a call to action buttons to your Instagram bio
How to add a call to action in Instagram Stories (with 10k followers)
How to add a CTA in Instagram Stories WITHOUT 10k followers
The best ways to add a call to action in Instagram Reels and Guides
... and more!
Ready? Let's go!
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
