Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
One of the great benefits of Snapchat's "blink and you'll miss it" marketing is the dedicated time viewers must give to the content you send out. While this limit is 10 seconds per ordinary snap, by combining multiple snaps in a Snapchat story, you can extend your message length much further, and encourage more watch-time, as demonstrated by the example from GrubHub below...
Read MoreLove was in the air on Valentine's Day for both Doritos and Taco bell, who in my opinion, "won" with their promotions for the mini-holiday on Snapchat. Their approaches were very different, but equally as powerful. Let's take a look at their Stories...
Read MoreAt the time of writing, one of Snapchat's greatest frustrations is the inability to lift photos or videos from your Camera Roll, send them to the app and post them to your contacts. Now a new app changes that, and even adds more image editing features, too. Let's take a closer look...
Read MoreAt the time of writing, Snapchat does not yet have an official way for businesses and brands to manage and track their customers on the app. Until that happens, early adopters of the service will need to think a little differently if they are going to analyse engagement with their customers and discover how effective their Snapchat marketing is. Here is one strategy that you can use to measure Snapchat ROI...
Read MoreAs 2014 rolls around, ever more brands are experimenting with Snapchat for marketing. Let's take a look at 5 examples of some of the most recent Snapchat content from brands including IHOP and Taco Bell, proving that Snapchat marketing can be both bare bones and powerful...
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
