6 Ways to Brand Your Images For Social Media (And Why You Should Start Today)

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Social networks, more and more, are becoming a visual as a medium. With so much competition for eyeballs, it is important  for brands to ensure that their images are as eye-catching and recognisable as possible in order to get noticed. High quality images are one thing, but having fans instantly recognise when an image has been posted by you as they scroll through their visually-saturated news feeds, is also crucial.

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Snapchat Contest Ideas: GrubHub's "Spot the Bacon"

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Here's a quick and inventive idea for you to run a contest on Snapchat, courtesy of GrubHub. Take a look at its "Spot the Bacon" Snapchat story:

It offered 10 fans the chance to win $50 of GrubHub vouchers by challenging them to spot and screenshot the word "bacon" in its story, then e-mail their pic to be entered. A selection of different t-shirts appear in quick succession for users to screen grab, and the effect is easily created by stitching together several short snaps to create a Snapchat story.

What do you think? Will you be trying this tactic out with your own Snapchat fans?

Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

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Watch How 5 Global Brands Are Using Snapchat Video for Marketing

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Watch How 5 Global Brands Are Using Snapchat Video for Marketing

I've been keeping a close eye on Snapchat as a marketing platform for many months now, and every week it seems like another globally recognisable brand jumps on board to experiment with the app's unique engagement opportunities. Let's take a look at five examples of how global brands are using Snapchat video...

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How K-Mart Used Snapchat Marketing to Target its Teen Audience

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How K-Mart Used Snapchat Marketing to Target its Teen Audience

Since joining Snapchat, K-Mart's Stylesip  (the branded destination that represents Kmart's junior brands) has used its activity on the app to cleverly target and engage with its teenage audience. In the latest example of effective Snapchat strategy, it used a series of five separate images - sent a few hours apart - to tease the reveal of the celebrity who had been chosen to represent its BONGO clothes line. It then encouraged fans to guess who the person was. Let's take a closer look...

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