Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
At the time of writing, Snapchat does not yet have an official way for businesses and brands to manage and track their customers on the app. Until that happens, early adopters of the service will need to think a little differently if they are going to analyse engagement with their customers and discover how effective their Snapchat marketing is. Here is one strategy that you can use to measure Snapchat ROI...
Read MoreSnapchat is gearing up for a huge 2014, and while many of the world's biggest brands have yet to jump on board, I reckon it'll only be a matter of time. Until then, check out these recent examples from some large (and some smaller) brands who are already using Snapchat to market to their audience in new and interesting ways.
Read MoreBig news! Today I published my new course, How to Use Snapchat for Business, on Udemy!
The course features nearly an hour of video lectures, complete with tons of tutorials, real life examples, and content strategies to help you make the most of Snapchat for your business, whether you're a complete novice or already snapping!
As far as Snapchat goes, I don't think there is a course out there right now that offers what this one does, so I really hope it'll inspire you to investigate what experts are calling the next big thing in social media.
And if you enroll in the next 72 hours, you will receive 70% off - just $9 instead of $29.
Here is a discount link for you to enroll for 70% off today: https://www.udemy.com/how-to-use-snapchat-for-business/?couponCode=SNAP70
My goal is to get at least 50 students into my course and 10 course reviews over the weekend. Will you be one of my first 50 students and leave your honest review? Also, feel free to pass the savings into any worthy friends and post it on social media.
Here's that 70% off discount link once again: https://www.udemy.com/how-to-use-snapchat-for-business/?couponCode=SNAP70
Thanks for your continued support, and until next time, keep on rocking social media!
Andrew.
Snapchat's growth over the past two years has been incredible, and with over 200 million photos and videos shared by its users every day, it is fast gaining the attention of brands and marketers who want a piece of its young and engaged audience.
I'll save the particular methods of promotion using Snapchat for another time, but in this blog you'll learn four ways in which the make up of the app means that it is a great marketing tool for brands and businesses.
Once a Snapchat users receives and opens an image or video, they have a maximum of 10 seconds to view it before it disappears and they can not access it again. For brands, this provides a sense of scarcity that posting to other social networks like Facebook or Instagram cannot provide.
For brands who want to offer vouchers or promotions through Snapchat, the app provides a means by which the offer can be limited only to its followers, with no chance of it going viral as it'll disappear shortly after opening. That theory might sound counter-productive at first, but the feeling a consumer gets when they feel part of something small and exclusive is hugely powerful in terms of garnering brand loyalty.
The image above shows a promotion by New York-based 16 Handles, which exemplifies this approach.
The disposable nature of Snapchat's messages is loved and accepted by the app's millions of users, and brands can use this to their advantage. Many Snapchat viewers see receiving a message as a present. There's no way of knowing what it contains until a user opens it, and this element of surprise can be harnessed by marketers to provide all manner of messages and promotions.
Unlike Instagram with its carefully orchestrated photos and filters, Snapchat photos - because they have to be consumed so quickly - encourage a purity of message that its rivals cannot. This frees brands from the habit of overthinking or micro-managing the message they want to construct, and sets them free to provide content that is off the cuff, "real", and that will resonate with their audience. The example above is a photo sent by Taco Bell to its followers on Snapchat to promote its Beefy Crunchy Burrito - simple but effective.
Being that Snapchat messages only exist for a matter of seconds, there is little room for pride or embarrassment from the sender. While it is clear to see how this would relate to individuals (particularly in the prevalence of "adult" messages being sent between users!), it also has significance for brands, who can move on from misjudged or poor-performing content in no time at all. In comparison, if you posted a status update on Facebook, it lingers there for a lifetime in comparison to Snapchat. And if that content was poorly received, there is plenty of time for your audience to communicate their dissatisfaction.
ABOUT THE AUTHOR
Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.
Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6
Follow Me:
http://www.facebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia
http://www.youtube.com/500socialmediatips
Hi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
