Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
Want to see some new examples of Snapchat marketing for the month of February? You've come to the right place! The past four weeks has included glimpses of Miley Cyrus, the University of Michicgan, and Mcdonald's. Take a look after the jump...
Read MoreHave you ever seen people re-posting photos and videos on Instagram and wondered how they did it?
For brands, educating and encouraging your fans to repost your Instagram photos and videos can be a very powerful method to use as a requirement for entering a contest, or simply as an option for passionate customers to share your great content with their friends. At the time of writing, there is no official way to repost content on Instagram, but there are several pretty good workarounds, so let's take a look...
Read MoreSince joining Snapchat, K-Mart's Stylesip (the branded destination that represents Kmart's junior brands) has used its activity on the app to cleverly target and engage with its teenage audience. In the latest example of effective Snapchat strategy, it used a series of five separate images - sent a few hours apart - to tease the reveal of the celebrity who had been chosen to represent its BONGO clothes line. It then encouraged fans to guess who the person was. Let's take a closer look...
Read More2014 has been dubbed "the year of video," and one of the best platforms to test this theory is on Instagram, whose 15-second video limit provides ample opportunity for brands to market themselves and launch promotions. Video contests on Instagram may never match the popularity of photos, but when they're done right, the results can be very lucrative. Here's one case study to show you how...
Read MoreOne of the great benefits of Snapchat's "blink and you'll miss it" marketing is the dedicated time viewers must give to the content you send out. While this limit is 10 seconds per ordinary snap, by combining multiple snaps in a Snapchat story, you can extend your message length much further, and encourage more watch-time, as demonstrated by the example from GrubHub below...
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
