Snapchat Contest Ideas: GrubHub's "Spot the Bacon"

/

Here's a quick and inventive idea for you to run a contest on Snapchat, courtesy of GrubHub. Take a look at its "Spot the Bacon" Snapchat story:

It offered 10 fans the chance to win $50 of GrubHub vouchers by challenging them to spot and screenshot the word "bacon" in its story, then e-mail their pic to be entered. A selection of different t-shirts appear in quick succession for users to screen grab, and the effect is easily created by stitching together several short snaps to create a Snapchat story.

What do you think? Will you be trying this tactic out with your own Snapchat fans?

Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me
http://www.facebook.com/500socialmediatips/
http://www.pinterest.com/andrewmacarthy
http://www.twitter.com/andrewmacarthy
http://www.youtube.com/500socialmediatips

Watch How 5 Global Brands Are Using Snapchat Video for Marketing

/
Watch How 5 Global Brands Are Using Snapchat Video for Marketing

I've been keeping a close eye on Snapchat as a marketing platform for many months now, and every week it seems like another globally recognisable brand jumps on board to experiment with the app's unique engagement opportunities. Let's take a look at five examples of how global brands are using Snapchat video...

Read More

How K-Mart Used Snapchat Marketing to Target its Teen Audience

/
How K-Mart Used Snapchat Marketing to Target its Teen Audience

Since joining Snapchat, K-Mart's Stylesip  (the branded destination that represents Kmart's junior brands) has used its activity on the app to cleverly target and engage with its teenage audience. In the latest example of effective Snapchat strategy, it used a series of five separate images - sent a few hours apart - to tease the reveal of the celebrity who had been chosen to represent its BONGO clothes line. It then encouraged fans to guess who the person was. Let's take a closer look...

Read More

How to Use Snapchat Stories "Reveals" to Captivate Fans

/
How to Use Snapchat Stories "Reveals" to Captivate Fans

One of the great benefits of Snapchat's "blink and you'll miss it" marketing is the dedicated time viewers must give to the content you send out. While this limit is 10 seconds per ordinary snap, by combining multiple snaps in a Snapchat story, you can extend your message length much further, and encourage more watch-time, as demonstrated by the example from GrubHub below...

Read More

How to Upload Photos to Snapchat From Camera Roll | LaterPic (LaterSnap) App

/
How to Upload Photos to Snapchat From Camera Roll | LaterPic (LaterSnap) App

At the time of writing, one of Snapchat's greatest frustrations is the inability to lift photos or videos from your Camera Roll, send them to the app and post them to your contacts. Now a new app changes that, and even adds more image editing features, too. Let's take a closer look...

Read More