Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
Christmas is the season for giving, and in the case of social media marketing, giveaways can also result in you getting: increased engagement, new fans, a boost in sales, and lots more. Running a successful holiday-themed contest can be quick and simple, so check out some of the following cool ideas and consider incorporating them into your own strategy.
Read MoreDo you want to inspire your fans and customers to become true brand ambassadors on social media? One of the best ways to help do this is to make them feel a part of your "tribe" by featuring them regularly.
Burger and fries restaurant chain, Five Guys, does a really good job of this - and in several unique ways that make the moment that little bit more special. Check out 5 different examples below and think about how you might be able to incorporate a similar strategy into the content of your own business:
Read MoreFor many businesses and brands, Christmas is the busiest and most lucrative time of year. As such, you want to get your holiday-themed messages out there on social media, but there's a fine balance to be had between publishing such posts out there in good time... and pushing them out there too early at the annoyance of your fan base.
One approach - easy to do with a little bit of forethought - is to subtly introduce elements of winter and Christmas into your posts fairly early on, then gradually build up to more "heavy-hitting" stuff as The Big Day approaches. What follows is a series of existing Instagram content from big brands who are doing just that.
Read MoreWant to create captivating Slideshare presentations for content marketing, brand awareness and knowledge exchange, but hate fiddling with PowerPoint and Keynote or just pressed for time? Haiku Deck could be the solution you have been looking for.
Haiku Deck - a simple and intuitive tool for creating slideshow presentations - has existed as a standalone app on the web and for mobile devices for some time, but earlier this month, Slideshare rolled out the first phase in a partnership with the brand, allowing you to use the tool directly on the Slideshare website in three easy steps:
Haiku Deck's Slideshare integration currently works best on desktops, so what follows is an overview of what you can expect to find. Hopefully it will encourage you to build your own slideshows to be seen by Slideshare's 70 million+ users.
Read MoreHere in the UK, the department store John Lewis' Christmas advert is something of an annual cultural event. The commercials are renowned for telling touching, emotional stories centred around the spirit of Christmas giving - as well as signalling, for many, the start of the holiday shopping season. If you aren't familiar with any of the brand's Christmas campaigns, check out recent examples including 2013's Bear and the Hare and 2012's The Journey.
This year, I wanted to take a closer look at how John Lewis built and launched its biggest advertising campaign of the year. It was always going to be a talking point online but, in particular, I wanted to see how the brand utilised social media to maximise exposure for the ad, and start to turn fans and viewers into paying customers. What follows is the story of the run-up to and first 24 hours (and a bit) of John Lewis' Christmas 2014 advertising campaign on social media, with a list of early indicators of success and key takeways for all marketers at the end:
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
