How to Use Emojis to Increase Engagement and Sales on Social Media

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For brands on social media, one of the key principles for connecting with customers is to speak their language. And if there's one trend that's making a bigger impact than an in the way that social media users are communicating, it's Emoji. Some of the biggest brands in the world are already using emoji to delight, engage with, and convert customers, and I'll show you how you can, too. First, though, let's start with the basics:

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5 Ways to Succeed With Facebook Multi-Product Ads For Business

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Do you advertise on Facebook? Are you familiar with Facebook's multi-product ads?

Despite the "product" bit of the name, calling them "multi-image ads" might be more appropriate, as they can be used by all kinds of businesses, not just those selling products and services. In this blog post, I'll tell you what they are, why you should give them a try, and give 5 super useful strategies to help you maximise your investment when you set them up. Let's go!

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How to Use Snapchat Snapcodes to Promote Your Business (Vector Image Download and Customization)

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Do you use Snapcodes to promote your business on Snapchat? Now, you can download yours as an image to attract followers wherever you like - in your shop window, on your website, on marketing materials - wherever you like! I'll show you how to download and customise your Snapcode, but first, for the uninitiated...

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How to Allow Direct Messages (DMs) from Anyone on Twitter (And Why it's Good For Business)

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Big news! You can now opt-in to receive Direct Messages (DMs) on Twitter from anyone, whether you follow them or not. In the past, Twitter users could only send a DM to someone if they followed them first, and both would need to follow each other for a two-way chat to occur. 

What does this mean for businesses on Twitter?

By opting in to receive DMs from anyone, you make it easier for customers to initiate a private conversation with you - great for customer service issues that demand it, and stopping some negative interactions from being broadcast in the public Twitter feed., where everyone can see them.

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8 Essential Tips to Host An Awesome Periscope Live Stream for Business

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Have you hosted a live stream online for your fans ans customers? Easy live streaming isn't a new concept - Google Hangouts have been around for several years - but the explosion of services like Twitch.tv and, more recently, apps like Meerkat and Twitter's Periscope have accelerated it into the mainstream. It's the latter I'll be concentrating on in this blog post. Now anybody can instantly broadcast to a live audience online in a matter of seconds, and there are plenty of benefits to be had - raising brand awareness, launching a product, strengthening customer loyalty, and more.

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