5 Ways to Use the World Cup to Drive Engagement and Sales on Social Media

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Results from a poll by Crowdtap found that a massive 74% of people will be posting on social media about the FIFA World Cup in Brazil in some capacity. With a world gone soccer crazy for the duration of the tournament, now's a perfect time to introduce some related content into your own marketing. Let's take a look at a variety of ways that brands are already taking advantage of the World Cup buzz, and hopefully you'll be inspired to create your own soccer-inspired content.

1. Four Seasons Hotel in Denver shows the human side of its brand, with staff getting behind their home teams...

2. What's On Stage introduces some humour and national pride into its good luck message for the England team...

3. Soho Tea Room in Vancouver uses the World Cup to encourage customers with a special offer...

Post by Soho Tea Room.

4. Insurance price comparison website, Confused.com has some team-picking fun on Vine...

5. Click Fragrance offers a World Cup-inspired nail art tutorial - and promotes its nail products at the same time...

5 WaysBrands Are Using the FIFA World Cup to Drive Engagement and Sales on Social Media

5 WaysBrands Are Using the FIFA World Cup to Drive Engagement and Sales on Social Media

Over to you

Will you be using the World Cup in your social media marketing? Let me know in the comments below!

Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.

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