Connect Foursquare and Twitter Accounts for Greater Engagement

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Foursquare has rolled out a neat little change for business managers who choose to connect their Twitter and FourSquare accounts together, and it's a change that could help increase engagement with customers. 

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Now, when a customer tweets a check-in to a business, the establishment's linked Twitter handle will appear instead of just unformatted text. In the above image, a check-in to Butter lane now reads as a check-in to @butterlane.

It's only a small detail, but could certainly encourage new customers to click on the Twitter handle to find out more about the business in question.

ABOUT THE AUTHOR

Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:

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Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

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Foursquare Page Banner Template FREE | Download Foursquare Template Cover Photo

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The Foursquare page for businesses is the hub from which managers can send updates to their customers, create special offers, and analyse data about how they are performing with the app. It's also a web page that customers can visit to see updates and offers all in one place. 

At the top of the page is space for a banner. The ideal size for this banner is 860 x 130 pixels. I have created a template for you to download, either for Photoshop as a PSD file or for any other photo editing software as a JPG. All you have to do is delete my design and create your own. Once you're done, save the image and upload it to your Foursquare page and you'll have a banner that fits the recommended dimensions perfectly.

Grab your Foursquare page banner templates here:

PSD File: http://min.us/lbyJHGSBuEpi2l
JPG File: http://min.us/lYKcTQ6QKNgDU

ABOUT THE AUTHOR

Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.facebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia/
http://www.youtube.com/500socialmediatips

Important Changes to FourSquare for Marketers in 2013

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FourSquare has announced two big changes to its app for 2013, which will come into effect from January 28th in the new year.

Full Names Always Displayed

To make searching for friends in FourSquare easier, everyone's full name will be displayed on the app. In previous versions, sometimes a full name showed, and sometimes just an initial and surname. If you want to change the name that is displayed, you can change it at www.foursquare.com/settings.

Businesses Can See More Of Their Recent Customers

This is the change most important for marketers. A business on Foursquare will be able to see more of their recent customers. At present, businesses can only see the customers who have checked in within the prior three hours. However, not everyone has time to check these and note their most loyal customers (which can help in targeting future offers to them), so now you'll be able to see lots more recent check-ins.

Do you use Foursquare for business? Will these changes benefit you in your social media marketing? Comment below to let me know!

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.facebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia/
http://www.youtube.com/500socialmediatips
www.andrewmacarthy.com