How to Find Your Target Audience and Introduce Them to Your Brand on Instagram (5-Minute Strategy!)
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How to Find Your Target Audience and Introduce Them to Your Brand on Instagram (5-Minute Strategy!)
Want to grow your business on Instagram? Of course you do!
Everyone knows that creating great content for your target audience is a must, but going out there to hunt down and attract new followers is another great strategy.
And I have one simple method to share with you that will almost guarantee you can find exactly the customer you are looking for.
I’m not going to lie, it won’t skyrocket your account overnight. But you don’t have to dedicate too much time to per day, and the results will speak for themselves if you’re patient enough. Here’s what you have to do:
Step 1: Go to the accounts of people or brands that share your target audience and look for a post that is something that you can see yourself posting on your own profile.
Step 2: Tap to see who has liked the image/video and click through to one of these people’s profiles.
Step 3: Tap on the newest image on the person’s profile and leave a comment. It is crucial that your comment is genuine and meaningful, not just empty platitudes like “Love this!” or “So cute!”.
Thousands of businesses rely on this lazy tactic, and it comes across as spammy and disingenuous more than anything else - not something you want related to your brand.
I like to comment by mentioning something positive related to the image/video in question and include their name (if featured on their profile). Flattery goes a long way :)
Step 4: Repeat however many times you like per day, as time/resources allow.
What’s the reason for all this?
For what only really needs to be a couple of minutes work a day if you want it to be, you’re able to pinpoint and engage with real people who, as fans of the account that you found them on, are likely to be keen on what you have to offer as well.
By commenting on their post in a genuine and friendly way, not only are you introducing yourself to them - your comment itself provides a direct link to your profile - but you’re also, hopefully, giving a really good first impression, enough to make them want to tap through and check you out.
And while they’re there on your profile, there’s every chance they’ll like what they see. And who knows, maybe, in time, they’ll become a valued customer.
What are your most successful strategies for attracting followers on Instagram? Let me know in the comments below!
Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.
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