April the Giraffe and the birth of her calf at the Animal Adventure Park in upstate New York, was an internet phenomenon. At any given moment, up to 200,000 people were watching the live stream at all hours of the day, in the build up to the big moment; the video was first switched on back in February.

Live video allows people to feel they are a part of the experience, and thousands of people were glued to their screens for weeks, watching and waiting with great anticipation. With the calf now born, here are 7 lessons that every brand can learn from the live stream of April the Giraffe.