How Tasty Gets Billions of Facebook Video Views: 6 Secrets Any Business Can Use

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The secret to Tasty's success (and how you can replicate it)

Even if you've never liked Tasty (the Buzzfeed-owned) food brand on Facebook or any other social channel, chances are you will have been exposed to one of its posts, and be familiar with its output. Since launching in 2015, its presence has exploded. Here's a few recent stats:

  • In September 2016, Tasty’s main Facebook page was the third-biggest video account on Facebook with nearly 1.7 billion video views.
  • Viewership per video is staggering: During the last three months, Tasty’s Facebook videos have averaged 22.8 million video views in their first 30 days alone.

Like Tasty's video setup, the thinking behind its social media strategy is deceptively simple. Of course, not every brand will have the resources to pump out videos daily or promote them with high-budget ads, but in this blog post I'll show you - by studying Tasty's output on Facebook and quoting the people directly behind Tasty's success - how you can take that same ingenious strategy and apply it to your business, whatever industry you are in. Ready? Let's go! 

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5 Awesome Facebook Video Ideas Your Business Should Try (Abel & Cole Case Study)

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Are you producing video content for Facebook and other social networks? With image posts reaching something of a saturation point, videos are a relatively fresh way to break through the clutter and get your brand noticed.

Here are some recent video statistics, especially related to Facebook:

  •  Facebook now sees 100 million hours of daily video watch time.
  • Facebook generates 8 billion video views every day. 
  • Socialbakers’ data revealed that the average organic reach of videos uploaded directly to Facebook was more than twice that of photos - an increase in organic reach of 135%.

Abel & Cole is a provider of fresh seasonal organic fruit and veg, meat and household essentials, it does a really nice job of producing high quality, unique, and engaging video content for social media - not as much the ideas, but in the execution. In this blog post, I've picked out five examples of different short videos from Abel & Cole. I hope they will help to inspire you to make your own video content, so let's take a look:

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5 Simple Ways to Increase the Organic Reach of Facebook Page Posts

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With the new year now in full swing, you might be resolving to look at fresh ways to generate interest in your social media content. In this blog post, I'll show you 5 ways to increase organic reach and engagement on Facebook.

Before we start, I must note that I am no way dismissing paying to increase exposure for Facebook content (in fact, I actively encourage it as part of a sound social media strategy). However, I do believe most brand Pages have room to encourage the growth of non-paid reach, either by a little or quite a bit more, depending on their current circumstances.

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How to Easily Create Amazing Facebook Video Content For Business (With Real Life Examples)

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Do you create promotional videos for Facebook, or is it something you are considering? It's an avenue that I'm personally interested in experimenting with - particularly short promotional videos that can be used as entertaining Page content, as Facebook ads to drive business objectives, or both - ideally, no longer than 10 seconds.

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