4 Ways to Get More Repins on Pinterest | 60 Second Social Media Strategy

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4 Ways to Get More Repins on Pinterest | 60 Second Social Media Strategy

4 Ways to Get More Repins on Pinterest | 60 Second Social Media Strategy

Part of what people like so much about my book, 500 Social Media Tips, is the way it allows readers to spend very little time with it, but still come away having learned something valuable. As one reviewer on Amazon put it, it's perfect for "A.D.D. biz owners!". 

With that idea in mind, it's something I'd like to replicate more in video form. So, here's introducing 60 Second Social Media Strategy. My aim is to create short-form video tutorials - no longer than a minute each - that provide lots of value to those who watch. Hopefully their brevity will make them more watchable and super shareable on social media, too.

Here's the first one - 4 Ways to Get More Repins on Pinterest...

What do you think? I totally messed up with the "3 ways..." slide - props if you noticed that! I added an extra slide in at the last minute to amend the timing, and forgot to make the edit.

Leave a comment below or send me a message on Facebook or Twitter to let me know if this is something you enjoyed, and would like to see more of.

5 Ways to Make Pinterest Images That Get More Repins, Likes, and Comments

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What is the world's most perfect Pinterest pin? 

effective-perfect-pinterest-pin-image-ever.jpg

For over a year, boffins at Curalate in Philadelphia studied millions of Pinterest photos and their engagement levels to try to figure out what makes the perfect Pinterest image. The answer combines a number of characteristics, exemplified by the image above: "Aunt Peggy's Cucumber, Tomato, and Onion Salad" by cooking show host, Paula Deen. At the time of writing, it has been repinned over 300,000 times, liked over 8,000 times, and commented by over 300 people.

What elements make up the perfect Pinterest pin? 

Amongst the most popular images on Pinterest and Instagram, Curalate found that they all shared the following characteristics. Take a look, and work at feeding them into your own stream to encourae more engagement from your customers:

Portrait layout

 Images for Pinterest that are taken in a vertical orientation (with an aspect ratio between 2:3 and 4:5) perform better than those snapped in landscape. This is because Pinterest displays all photos in a vertical orientation, making those uploaded in other ratios look squashed and small.

Unobtrusive backgrounds

Curalate found that product images taken against a plain, artificial background - specifically if the background makes up more than 40 per cent of the total image area - see their amount of repins halves or even quartered compared to others. Instead, the best-performing pins use a minimal background that still provides compelling context.

No human faces

Somewhat surprisingly - as marketers often feel that people connect with images of other humans - images without faces get repinned more than those that have them. Curalate surmises that this is that while Facebook, for example, is the social network of people, Pinterest is the social network of things. And on a network of things, people's faces only serve as a distraction.

Multiple colours and lots of red

Pinterest pins with multiple dominant colors garner more than three times the replies as images with just one, it was found. In addition, images that were made up predominantly of red or orange images were found to get twice the repins as predominantly blue images.

Moderate light

Very light and very dark images are, on average, repinned one-twentieth as often as images with medium lightness.