Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
In late October, 2013, Twitter rolled out an update to its desktop site and mobile apps that changes how images (specifically those that are uploaded to the site directly) and Vine videos are displayed to users in their feeds. Let's take a look at the changes in detail and how you can use them for marketing purposes.
Read MoreThe introduction of video sharing to Instagram has blown the micro-video sharing market right open, dealing a hefty blow to Twitter's Vine. If you're a marketer with limited time and budget, which of the two apps should you go for? Below, I compare the main differences between Vine and Instagram in a number of key areas.
Vine: Maximum record time of six seconds, minimum time of about two seconds.
Instagram: Maximum record time of 15 seconds, minimum record time of three seconds.
Vine: No editing features; once you've started to record, it's an all or nothing take.
Instagram: Each snippet of video recorded within the 15-second limit is given its own separate section on a video bar. Users can delete the previous video snippets in sequence, but can't pick and choose from them all.
Vine: Video thumbnail is the first frame of the clip.
Instagram: Users can choose a Cover Frame to show off their video in the best light in video feeds and search results.
Vine: No video filters available. If users want to employ filters and lighting effects, they must create them themselves.
Instagram: The app is renowned for its filters, and the video feature adds over a dozen for users to utilise.
Vine: Cannot manually re-focus during filming. Tapping the screen as if to focus causes the app to record.
Instagram: The app's separate record button leaves the screen free for you to tap to focus your depth of field between shots.
Vine: No image stabilisation function; users can utilise tripods and dollies to generate smooth recording.
Instagram: The app features the Cinema mode, which - as best as it can - turns wobbly footage into something a lot more stable.
Vine: Allows instant video sharing to Twitter and Facebook.
Instagram: Allows instant video sharing to Facebook, Twitter, Email, Tumblr, Foursquare, and to a Photo Map.
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Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.
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Hi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
