How to Wow Customers With Time-Lapse Videos on Social Media
/People love time-lapse videos. Whether they're made from lots of photos stitched together or a simple sped-up recording, the power to capture the story of a scene that lasted hours, days or even years in just a few minutes or seconds, is something that really resonates with audiences.
And with mobile apps that make generating time lapse videos as easy as a few taps of the finger, there's never been a better time to get involved. What's more, time lapse videos make for great content on social media - digestible in moments and very shareable - as you'll see in the examples below.
Despicable Me 2 - Despicablimp time-lapse and launch
To support the launch of the new Despicable Me film, this time-lapse video was created to show the build and launch of the Despicablimp. The setup and launch of promo stuff like this, or stages or booths in a conference halls can come across as a bit lifeless in photos alone, but time-lapse really helps bring the event to life.
Bigfoot fermentation time-lapse
As proof that you don't need a big budget or something epic in scale to produce a hugely successful time-lapse video, check out this effort from the Sierra Nevada Brewing company. The video description reads simply:
"Check out our Bigfoot Barleywine Style Ale thrashing over six days in four traditional open fermenters. We release this beast of a beer, introduced in the winter of 1983, each January."
Within 10 days, this basic behind-the-scenes time-lapse video had racked up over a third of a million views. If your business has some cool or weird process to show off that your customers might not ordinarily see, then time-lapse could be a great way to showcase it.
US Interior aurora borealis time-lapse
As a lot of great examples of social media marketing prove, sometimes subtlety makes for much more powerful marketing than trying to shove your brand name down a viewer's throat! Vail Mountain is a ski resort near Denver who produced this beautiful time-lapse with a camera perched on top a a mountain near at their resort. With nearly 1,400 likes, and many comments and sharing, it was very successful in making lots of people aware of the brand and its offerings.
If you're interested in creating your own time-lapse videos, some of the best mobile apps for helping you do so are Lapse It for iOS and Droid Timelapse for Android.
Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.
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