Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
Have you considered video blogging (vlogging) for business? You needn't post a video every day, or even every week, but if you're hosting an event, something cool is happening at the office, or you just want to give fans a glimpse at what goes on behind the scenes (however mundane it might be, passionate fans will really lap it up) vlogging can be a really effective way to go about it.
Read MoreOne common question that gets asked social media marketing is how to make the most of it if your product or service is "boring," e.g. toilet roll, banking, compressed air canisters, insurance, etc. The trick is - as you'll see from Moleskine, a manufacturer of notepads - to make a feature of your brand's personality and highlight its depth: to share knowledge, to get customers involved, and to demonstrate how your product or service benefits them in their everyday lives. Let's take a closer look at some real-life examples. As you read through each example, keep in mind what is being sold here... notebooks.
Read MoreSince the launch of Snapchat Chat back in May 2014, I've been intrigued to discover some of the ways that companies take advantage of it for marketing purposes. Customer service and super-exclusive conversations with brands are two of the more obvious applications, but McDonald's latest promotion is noteworthy in how it uses screenshots and Chat to encourage and receive creative entries for its Mario Kart-themed contest. Let's take a look at how it works:
Read MoreSnapchat is increasingly being used by brands as a unique way to connect with their customers. If you're one of those brands, are you making the most of everything the photo and video sharing app has to offer? Here are 9 Snapchat Tips and Tricks You Might Not Know About, updated for the summer of 2014.
Read MoreWith the Wimbledon tennis championships currently in full swing (sorry), now seemed like a good time to serve up (and again) a blog post all about the not-tenuous-at-all similarities between it and social media marketing. Keep reading to digest some match-winning strategy (no more, I promise), and to see some lovely photos courtesy of Instagram users lucky enough to be at the event...
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
