Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
Valentine's Day is one of the most lucrative holidays for businesses, a fantastic opportunity to show your customers how much you appreciate their support and ongoing relationship with you, and strengthen those bonds even further. Here are five simple ideas to help give your fans a warm, fuzzy feeling on social media this February 14th:
Read MoreAre you looking for free tools to improve, organise, and analyse your social media marketing? I've compiled a list of 10 of the best resources out there as we begin 2015. Some of the tools listed below have a paid option in addition to their free offering, but be reassured that you can benefit from all of them without having to spend a penny.
Read MoreSnapchat recently opened up the use of its geofilters function to everybody - businesses included. If you're thinking about giving them a try, here's some ideas for how you might want to go about it.
Note: At the time of writing, it's still early days as far as Snapchat geofilters go for business. All geofilters must be approved by Snapchat before going live, so I'd recommend planning well in advance so that any geofilters tied to a time-constrained promotion go off without a hitch. Need to know how to create a Snapchat geofilter? Check out my guide: How to Create A Snapchat Geofilter Tutorial + Photoshop & Illustrator Templates (.psd and .ai).
Okayyyy! @DKSDONUTS has a custom #Snapchat geofilter. #socialsavvyfriends #socialmediagameonpoint pic.twitter.com/uOm0UywEm4
— ^Rayson (@RaysonMedia) November 9, 2014DK's Donuts is a family-run Donut shop in LA with a history that stretches back over 30 years. It uses its Snapchat geofilter to celebrate its staying power and prestige.
If you’re going to #ABGT100 and use @Snapchat, here’s how to access the exclusive geofilter: pic.twitter.com/9eJ4nJPHJI
— Anjunabeats (@anjunabeats) October 18, 2014Plenty of businesses encourage customers to check-in on apps like Facebook and Instagram whle at their locations, resulting in the spreading of awareness for the brand. As an alternative, you can ask users to unlock and snap using your custom Snapchat geofilter as a way to check-in.
Officially merry and bright. 🌟 Snap your geofilter pics @ wearebc. pic.twitter.com/CLeQbpW6ta
— Boston College (@BostonCollege) December 3, 2014Boston College has used a geofilter to encourage fans to spread Christmas cheer, but you could use them for any ocassion - celebrating a company milestone, launching a new product or promotion, welcoming a new member of staff, etc. Just pair the snap with an image that people will want to re-snap and away you go.
Snapchat geofilters present the perfect opportunity to anchor a social media contest and drive customers to visit your business. As a means of entry, ask fans to visit your store or another location of your choice, activate and snap at you using the geofilter.
My first @snapchat GeoFilter! It was so cool and so was @UniqloUSA at @AmericanaBrand pic.twitter.com/SN69t6zVTx
— MichaelChiem (@michaelchiem) December 5, 2014Similar to the previous strategy, you could encourage customers to snap using your geofilter as a means to unlock a special offer - e.g., 10% off their purchase on the day they visit.
Are you going to experiment with Snapchat geofilters for your business? Do you have any other ideas about how they can be used for marketing on social media? Let me know in the comments below!
Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.
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Do you want to learn how to make a Snapchat geofilter? I'll show you how, with links to download the geofilter image template for Adobe Photoshop and Illustrator, too. Snapchat allows anybody to create a geofilter and upload it for the community to discover; a privelege that was once only granted to members of the Snapchat team.
Note: The following tutorial shows steps for individual Snapchat users. The image-creation process is the same for businesses, but you will need to submit the completed image via an alternative method when you're done - click here for that form. Businesses can use geofilters an alternative form of check-ins - and other means - so it'll be cool to see how things pan out.
Read MoreDo you want to inspire your fans and customers to become true brand ambassadors on social media? One of the best ways to help do this is to make them feel a part of your "tribe" by featuring them regularly.
Burger and fries restaurant chain, Five Guys, does a really good job of this - and in several unique ways that make the moment that little bit more special. Check out 5 different examples below and think about how you might be able to incorporate a similar strategy into the content of your own business:
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
