How to Edit Facebook Profile Photo Thumbnail 2014

Facebook has tweaked the way that users can adjust the thumbnail version of their profile photo - the tiny square image that represents them next to comments on the site. 

Source: metalogicdesigns

When hovering over your profile photo and clicking the pencil icon, then Edit Thumbnail, a 'Scale to fit' option (above) used to appear.\

Now, however, Facebook allows you to upload a profile image and (as long as it is over 180 x 180 pixels big), drag it around to pick the thumbnail view you like the best.

The previous 'Scale to fit' option was causing a few issues with images being cropped all weird in certain cases, so hopefully this tweak will have straightened everything out. All this said, though, I would always recommend uploading a big, square profile photo to bypass the need for any of this editing in the first place.

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Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

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Sacco and Gogo's Real-time Twitter Marketing Fail

When Justine Sacco, a PR executive of all people, posted the above tweet before boarding a flight, little did she know of the reaction while she was in the air. Amongst the thousands of replies and retweets condemning her comment, Gogo, a provider of in-flight wi-fi, decided to use the buzz as a way to market itself with the following tweet:

Next time you plan to tweet something stupid before you take off, make sure you are getting on a @Gogo flight! CC: @JustineSacco

— Gogo (@Gogo) December 21, 2013

Not only was the tweet not very funny, nor did it make a lot of sense in the context, but it is one of the most recent  examples of how some brands try to use social media to position themselves as "current" and "edgy" by piggybacking on trending stories - and fail.

While Gogo's tweet is not offensive in itself, its timing is pretty poor, and the company later admitted so in an apology. Opportunistic tweets like that from Gogo can be extremely powerful in the right circumstances, but all-too-often, we see marketing departments posting before thinking thoroughly about what the consequences might be given the speed and ferocity at which one tiny piece of social media content can turn into a backlash they never saw coming.