5 Examples of Bad Facebook Ads from Big Brands (And How You Can Avoid the Same Mistakes)

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5 Examples of Bad Facebook Ads from Big Brands (And How You Can Avoid the Same Mistakes)

With organic reach on Facebook at an all-time low and recent changes to make its advertising platform more user-friendly than ever, there's no better time to start experimenting to see what a few ad dollars could do for your business on the site.

On desktop displays, News Feed ads are the most prominent and probably your best chance for success. Just make sure you learn from some of the poor choices made in the following examples from big brands...

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How to Handle Customer Complaints on Twitter Like A Pro (Greggs the Baker Case Study)

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How to Handle Customer Complaints on Twitter Like A Pro (Greggs the Baker Case Study)

Greggs the baker or just "Greggs" as it is more commonly known, is the UK's biggest bakery chain, with hundreds of stores up and down the country. To help manage some of the ton of feedback they receive, Greggs mans its Twitter feed 7 days a week, and the way it handles customer complaints and queries on the platform is something a lot of other brands - big or small - could learn from, to help keep existing customers happy and help spread good experiences with them. Let's take a look at 6 ways that Greggs is killing it on Twitter...

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How Burberry Uses Animated GIFs on Pinterest to Drive Web Traffic and Sales

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How Burberry Uses Animated GIFs on Pinterest to Drive Web Traffic and Sales

Pinterest has supported animated GIFs for a while now, but not many brands are really taking advantage of them as they could. One company who that cannot be applied to is Burberry. It has used animated GIFs in its online marketing for years, and its targets now include Pinterest.

Let's take a look at how Burberry uses the dynamism of animated GIFs to drive web traffic and sell products via Pinterest...

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Social Media Calender Template Excel 2014 | Editorial Planner for Social Media

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Social Media Calender Template Excel 2014 | Editorial Planner for Social Media

Looking for a social media content calendar template to download for Excel? I first offered on last year, but it was, admittedly, a little basic - certainly usable, but perhaps not as robust as many businesses require. So now, here's my new and improved social media editorial calender template for Excel. Check it out after the break...

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How Ben & Jerry's Uses Images to Delight on Facebook, Instagram, Twitter, and Google+

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How Ben & Jerry's Uses Images to Delight on Facebook, Instagram, Twitter, and Google+

Ben and Jerry's has millions of passionate followers on social media, and it keeps them engaged by tailoring specific content to the networks that it posts on - Facebook, Twitter, Instagram, Pinterest, and Google+.

The ice-cream maker's use of different images for each site ensures that it hits the right spot, wherever its audience is.

Let's take a look at how Ben and Jerry's capitalised on Valentine's Day...

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