Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
The roll out of the ability to upload multiple images per tweet on Twitter makes the site's growing emphasis on videos even greater. For brands that think creatively, Twitter's multiple image uploads, and the way the pics display, opens up a new avenue for social media marketing opportunities. Here are 5 Ways to Use Multiple Twitter Images for Social Media Marketing...
Read MoreBen and Jerry's has millions of passionate followers on social media, and it keeps them engaged by tailoring specific content to the networks that it posts on - Facebook, Twitter, Instagram, Pinterest, and Google+.
The ice-cream maker's use of different images for each site ensures that it hits the right spot, wherever its audience is.
Let's take a look at how Ben and Jerry's capitalised on Valentine's Day...
Read MoreWhen Justine Sacco, a PR executive of all people, posted the above tweet before boarding a flight, little did she know of the reaction while she was in the air. Amongst the thousands of replies and retweets condemning her comment, Gogo, a provider of in-flight wi-fi, decided to use the buzz as a way to market itself with the following tweet:
Next time you plan to tweet something stupid before you take off, make sure you are getting on a @Gogo flight! CC: @JustineSacco
— Gogo (@Gogo) December 21, 2013Not only was the tweet not very funny, nor did it make a lot of sense in the context, but it is one of the most recent examples of how some brands try to use social media to position themselves as "current" and "edgy" by piggybacking on trending stories - and fail.
While Gogo's tweet is not offensive in itself, its timing is pretty poor, and the company later admitted so in an apology. Opportunistic tweets like that from Gogo can be extremely powerful in the right circumstances, but all-too-often, we see marketing departments posting before thinking thoroughly about what the consequences might be given the speed and ferocity at which one tiny piece of social media content can turn into a backlash they never saw coming.
In late October, 2013, Twitter rolled out an update to its desktop site and mobile apps that changes how images (specifically those that are uploaded to the site directly) and Vine videos are displayed to users in their feeds. Let's take a look at the changes in detail and how you can use them for marketing purposes.
Read MoreIn October 2013, Twitter released a version of its app designed specifically for Android tablets, and with that update came a brand new feature - Illustrated Tweets. Let's take a look at how this new avenue of communication can be used to benefit your business.
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
