Instagram Stories Ads: 9 Essential Tips to Drive More Sales (With Examples)

Are you a business wanting to use Instagram Stories ads to build awareness of your brand or drive more sales of a product? 

In this post, I will be sharing with you 9 of the best strategies to create and optimise Instagram Stories ads that resonate with highly-engaged Instagram users

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How to Combine Instagram Stories Highlights And Story Links to Increase Conversions

In December 2017, Instagram rolled out Stories Highlights and Stories Archive - two new tools that allow users to hold on to their favourite memories from Instagram Stories. These new pair of features, combined, offer up precious new opportunities for brands to promote their content and attract new customers.

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How to Create And Use Instagram Location Tags to Drive Customers to Your Business

When browsing Instagram, you'll notice that many people's images, videos and stories are tagged with specific locations - most often their business name or locale. Tagging your Instagram posts with a location can be a great way to increase exposure for your business.  In this post, I'll explain how and highlight specific examples for you to try.

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How to Add More Than One Clickable Link to Your Instagram Profile Bio

Instagram's changed a lot over the past couple of years, but one feature has remained stubbornly familiar, especially to brands: you can only add one clickable link in your profile's bio. 

As I write, that's still the case, but there is at least one neat little workaround that I wanted to share - Linktree. If like me you're fed up of constantly editing your Instagam bio link for different reasons, this tool is for you

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Let's Get Popular on Instagram (A Follow-Along Guide For Brands): Part 1 - Introduction and Hashtag Analysis

Using Instagram for business? Want to grow your following and attract passionate new fans and customers? In this blog, I'll show you how to analyse your current Instagram hashtags ready to optimise them for maximum exposure. It's the first step in my own renewed ourney towards Instagram success, and I hope you can join in, too. First, though, a bit of background:

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